SUPERMODEL Kate Moss did it in style yesterday – selling out key pieces from her new Zara range online in just MINUTES.
A sequin and jewel top at £59.99, a metallic thread dress costing £49.99, a £699 leather jacket and a printed dress at £149 were among party classics snapped up instantly.
Spanish chain Zara collaborated with Kate on the effortlessly chic yet edgy collection in the hope that her iconic Noughties look will appeal to Gen Z as much as it did to their mums — and that it will boost the €13billion (£10.8million) the retailer made in the first half of 2024.
M&S revenue over the same period was £6.48billion and, earlier this year, it launched a much-hyped collection with another fashion icon, Sienna Miller.
Kate, 50, mum of model Lila, had a Topshop collection which ran from 2007 to 2014.
She has called her timeless new Zara range “sexy and fun”, and “rock and roll, but in a soft and elegant way, with chic and luxurious fabric”.
Fashion stylist Lara Grayson revealed: “It is little wonder that Kate Moss fans are going wild for this collection.
“The ruffled, floral, boho-inspired prints, the punk-influenced leather jacket, the T-bar heels and leopard print ballet flats, are all iconic Moss.
"That will appeal to middle-aged mums that can remember her hanging off actor Johnny Depp’s arm and stumbling out of exclusive Soho nightclubs.
"Moss remains one of our biggest fashion icons and this is a chance for women to make themselves feel like a supermodel.”
Here, mum of four Hayley Keys, 38, a restaurant manager from Rayleigh, Essex, and her 15-year-old daughter Alysha-Rose give their verdict on some of Kate’s 46 Zara classics.
Good for both
Multiposition printed dress, £149
Hayley: I love this dress, which is adjustable. It’s elegant and flattering, although the hook and eye fastening at the front is a bit loose. It would look great at a wedding or black-tie event and I think it suits us both equally – it’s timeless.
Kate Moss and Daughter Lila's Ibiza Adventure
Alysha-Rose: I really like this dress, too. It is comfortable, but it also makes me feel sophisticated. It’s definitely the type of outfit I would wear to a party.
Good for mum
Silk scarf top, £89.99, and velvet trousers, £79.99
Hayley: I love it. It’s really comfortable and the trousers hide my mum tum. This is an iconic Kate look with the high- waisted flares and floral print. It would make a great outfit for summer.
Alysha-Rose: I probably wouldn’t wear the top as it looks a bit old-fashioned, but the trousers are great.
Good for both
Romantic shirt, £59.99, and long skirt, £69.99
Hayley: This is my absolute favourite. It’s so elegant, classy and beautiful. It’s also comfortable and flattering. I could imagine myself wearing it to a wedding, and it is very Kate Moss.
Alysha-Rose: The length works really well for me. It is super-stylish, too. I think Mum looks like a supermodel.
Good for daughter
Metallic thread dress, £49.99
Hayley: This one is a bit short for me. I’m too old for it and don’t have the legs I used to. I couldn’t dance in it all night or it would rise up. If I was as slim as Alysha-Rose, it would fall better. It fits her much better than it does me.
Alysha-Rose: I would go down a size on this. But I think it’s an amazing party dress – definitely one for my age group.
Good for daughter
Sparkly dress, £149
Hayley: I feel like I’m falling out of it and it’s very figure-hugging. I’d have worn it pre-kids – and my husband would have loved it back then – but it’s not an appropriate outfit for a woman like me.
Alysha-Rose: It’s nice and sparkly and I like the look. It’s a show-stopper, but not for the faint-hearted.