Withings is making a cardiologist checkup part of its health subscription

If you’re a Withings device owner and a Withings Plus subscriber, there’s a new feature coming to your health tracking system. It’s a telemedicine service called Cardio Check-Up, designed to make it easy to check in on your heart health with a professional.

Any Withings device that collects electrocardiogram data (which is most of them at this point) can be used in Cardio Check-Up. The Withings Plus subscription, which costs $99.95 per year, will now include four checkups annually, though they’re not live appointments — a cardiologist will instead review your data and deliver you a heart health report. It works through a provider called Heartbeat Health, which has been working with Withings on EKG features for the last few years.

Cardio Check-Up gives Withings an answer to one of the most pressing challenges facing any health wearable, which is how to help users make sense of this mountain of complex data they’re suddenly collecting. Companies like Oura and Whoop are working on ways to collate your data into actual, actionable feedback, so you can know what’s going on and how to do better without needing a medical degree of your own.

Withings is doing lots of that automated coaching and feedback, too, of course, and never more obviously than in its new full-body, multifeatured Omnia mirror concept. There’s even a motivational AI health coach! But this is high-stakes stuff, especially when it comes to your heart, and it’s hard to get right with software alone — so adding a human to the mix makes sense.

Withings is also launching the BPM Vision, another measurement device for your heart. It’s a $129.95 at-home blood pressure reader with a screen on the machine that helps you both use the device correctly and make sense of its readings. It can also apparently display motivational messages, prompt you to log symptoms, and remind you to take your medication. It sounds a little like a smart-home hub... for your health. It’ll be available in April, Withings says, pending clearance by the FDA.

Neither BPM Vision nor Cardio Check-Up is as exciting and futuristic as the Omnia. But they all point to the same goal for the company: to find every possible way to track and log your health, and then do something useful with all that info.