Online dating has opened up a whole new world of possibilities for those looking to find love - but some lads still don't have a lot of luck on the apps.
A lot of blokes reckon that the game is somewhat rigged for them, as even if their profile boasts all the bells and whistles, they can still struggle to get matches.
But if you asked the average female how well they think the opposite sex do on dating apps like Tinder, they'd probably think that fellas have a lot success when swiping.
Which is exactly what this woman thought - so she was left absolutely stunned when she took control of her male friend's Hinge account and realised the grass isn't greener for gents.
Construction engineer Joanna, who goes by @ok.jo.anna on social media, explained that her pal named Pete had been complaining that finding love online was 'incredibly difficult'.
In a TikTok video detailing his dating dilemma, she explained: "I was like, 'Pete, you must be doing something wrong'.
"So, he gave me permission to create an account for him and just run the account."
Joanna couldn't believe how hard it is for lads looking for love online (TikTok/@ok.jo.anna)
And after spending just 72 hours posing as Pete, Joanna revealed she was ready to throw the towel in.
"I've been a virtual boy for three days...and I’ve never felt this bad about myself," she said. "I feel like a freaking loser trying to get these girls to like me, and I’m starting to hate women.
"Pete is about a six, but I’m so desperate I’m liking the twos and the threes, and even they won’t like me [Pete] back. "
She later clarified that her mate 'thinks of himself as a four, so he was very happy with a six', for those who thought she was being a bit harsh when rating his attractiveness.
In another clip, she shared some screenshots of the conversations she had with women while masquerading as Pete - and they didn't exactly flow well.
Essentially, women would match with him and exchange a few messages, before ghosting poor Pete and not responding.
This could have been down to Joanna's flirting techniques, or in the opinion of some social media users, her lack of them.
She didn't have a lot of success while posing as Pete on Hinge (TikTok/@ok.jo.anna)
But either way, the TikToker based in Houston, Texas, came to the sobering realisation that it's not as easy for lads to online date as she thought.
After putting herself in Pete's shoes for a few days, Joanna shared her final thoughts on whether men have it easier on dating apps like Hinge.
She added: "What level of delusion has entered women’s heads? Like what is going on? It is so difficult dating as a boy!"
A lot of women were also astounded by the results of Joanna's so-called experiment, but most men said they weren't surprised at all.
One person commented: "If you're losing it after 3 days, imagine 30 years."
Another added: "Cool little social experiment. Thanks for your honesty!"
Offering a female perspective, a third wrote: "Okay but like as a girl it is so difficult! I have 100 messages a day! I can’t respond to them all and just can’t even open the app because it’s too overwhelming."
A fourth joked: "Have you tried using a picture holding a fish?"
And a fifth chimed in: "Now make a female account and you’ll remember what women have to go through!"
Others pointed out that Joanna's experiment somewhat echoed the 'human project' conducted by journalist Norah Vincent, who authored the 2006 book Self-Made Man: My Year Disguised as a Man.
Over a period of 18 months, the writer disguised herself as a bloke and worked her way into 'male-only' venues - and by the end of it, she had a newfound appreciation for her gender.