'World's Smallest House Party' on tour in UK cities amid rising popularity of intimate gatherings

22 hours ago 3

A survey of 2,000 adults revealed that 35% favour a good old house party as the ultimate social gathering to reconnect with mates.

As the cost-of-living crisis puts a squeeze on our wallets, a third reckon they're an appealing alternative.

Half of those polled wish they could hit more house parties than they currently do, not just because they're lighter on the pocket (52%) but also due to their 'cosy and safe' vibe, making catching up with friends easier.

Moreover, nearly half (47%) relish the familiarity of knowing most, if not all, of the attendees, and said it's nice no one's moaning drink queues (43%).

The study was conducted by White Claw, who are rolling out their 'World's Smallest House Party' across UK cities.

The mini-size house stands at just three metres tall, two metres wide, and two metres deep, yet can snugly fit six people.

Two people inside White Claw's World’s Smallest House Party

White Claw UK takes The World’s Smallest House Party, which is just 2 metres squared, on a nationwide tour this winter

Sarah, 26 from Croydon, got a taste of the set-up and shared: "It was so great when this party turned out to be something completely different. I could actually talk to people and get to know them, without shouting over loud music".

"It felt like so much more of a community, like everyone was there to connect. Honestly it was such a refreshing experience! ".

"I love going to house parties but hate hosting them, they can be such a faff and I'm always worried about my neighbours," she added.

And it seems Sarah's not alone; four in 10 are deterred from throwing a house party due to the post-party clean up, while others fret over potential damages.

A quarter of respondents admitted that throwing a house party is just too much hassle and eats up too much time, while 21% confessed that the social pressure of playing host takes away from the enjoyment of the event.

In response to this, White Claw has come up with a solution: the 'World's Smallest House Party'. This initiative aims to give people what they really want - low-key gatherings without any fuss.

The party pad will be making its way around London, Manchester and Liverpool throughout November and December.

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