YouTube Partners with Repurpose.io to Enable Reposting from TikTok

Amid the ongoing questions around TikTok’s future, this new offer from YouTube could be very appealing for creators.

In order to get more content into YouTube Shorts, YouTube is partnering with Repurpose.io to offer automated re-posting of TikTok and/or Instagram Reels content to YouTube Shorts.

YouTube is offering 3 months of free usage of Repurpose.io to enable creators in other apps to migrate to YouTube Shorts. Which, again, given the uncertainty around TikTok, will no doubt see a lot of take-up.

Repurpose.io enables you to set up an automated production flow, for existing or future content, which will post content from your TikTok or IG Reels library direct to Shorts, without you having to do a thing.

You can transfer up to five videos per day, and schedule them to go live at your preferred posting times, making it easy to expand your content to YouTube’s system.

And it’s definitely worth considering.

Shorts has been a big winner for YouTube, with the format now seeing 70 billion daily views in the app, making it YouTube’s fastest-growing content segment. And YouTube clearly sees the TikTok situation as an opportunity to take control of the short-form content market, which is why it’s partnering with Repurpose.io to simplify cross-posting.

I mean, it still seems likely that a solution will be found to keep TikTok in the U.S. The latest reports suggest that TikTok’s parent company ByteDance is waiting on word from the Chinese Government as to what kind of deal it will be allowed to make, in line with broader trade demands, and requests from the U.S. Government. Though there is also a chance that the CCP will let TikTok get shut down, in protest against the Trump Administration’s push to take control of the app.

Either outcome is possible, but with so much potential money on the line, it feels like the two sides will eventually come to some agreement.

But even if TikTok does remain, given the popularity of Shorts, repurposing your content could still be of value, and with free access to Repurpose.io for three months, it could be worth an experiment.

You can access Repurpose.io here, by entering your YouTube channel info, while you can read more direct from YouTube about the offer here.