Londoners were left stunned at King's Cross station when '00s pop sensation Sugababes emerged from a billboard to perform a surprise gig.
The impromptu performance was triggered when a curious commuter pressed a mysterious button with the phrase 'push for something sweet', prompting the trio to launch into their 2005 hit 'Push the Button'.
Witnesses confessed to missing their trains to watch the show, as the original trio - Mutya Buena, Keisha Buchanan, and Siobhan Donaghy - revealed themselves from behind replica elevator doors, reminiscent of the song's music video.
The surprise performance was part of a collaboration with Sky Broadband to promote their new 24/7 switching support service, with the Sugababes jokingly pitching themselves as the 'Suga Broadband Babes' in a tongue-in-cheek video.
The group said: "We had so much fun surprising everyone at King's Cross today as the Suga Broadband Babes. It's great to see people loving 'Push the Button'."
A poll of 2,000 Brits by the broadband provider found that over a third (36%) would use a magical button to travel instantly to their dream holiday destination, while 34% would opt for instant peak physical fitness.
Meanwhile, one in 10 (11%) commuters would use the button to get to work - and more importantly, back home - in an instant.
Brits are keen to eliminate tedious tasks with the wave of a wand, with cleaning the bathroom (36%), laundry duties (26%), and changing broadband providers (6%) topping the list of chores they'd love to magic away.
Those mulling over a broadband provider switch have spent an average of almost five months deliberating, with nearly a third (32%) of those who've taken the plunge admitting it was a tricky process (32%).
On average, internet users have only switched providers three times in the past decade, yet a significant 28% are currently considering a change.
The prospect of avoiding a phone call to their previous network would make nearly half (46%) more likely to make the switch.
Amber Pine, managing director of Sky Connectivity, commented: "Just like the Sugababes, we know a thing or two about switching."
"That's why we've launched our dedicated 24/7 switching support service, so customers can get through to a real person for help any time day, or night."