3 weeks ago
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"We'll be number one in no time."
50 Cent has added another arm to his growing G-Unit Film & TV imprint with a FAST channel of his own.
Deadline reports that Fif has partnered with Lionsgate to bring forth the 50 Cent Action Channel on Roku. The FAST channel will debut on Tuesday (Dec. 10) and feature titles curated by Fiddy himself. The titles will feature 50 Cent’s favorite joints tapped from Lionsgate’s massive library of TV and film. So, fans can expect to see movies like Rambo, The Expendables, and The Hitman’s Bodyguard, plus projects from 50 Cent’s catalog of produced original television series such as Power.
The outlet further details plans for Lionsgate to “air themed programming stunts around 50 Cent’s No. 1 albums,” with one example being a heist-themed stunt inspired by the rapper’s critically acclaimed debut LP, Get Rich Or Die Tryin.’ This stunt will feature movies that carry the spirit of heists, such as Reservoir Dogs and Man on a Ledge.
Another planned stunt for the network pays homage to his and G-Unit’s song, “I Like The Way She Do It,” from their album 2008 album, Terminate on Sight. This bumper would feature femme fatale-type movies from Lionsgate, including the Kill Bill movie franchise and Haywire. Regarding the brand new partnership with 50 Cent, Roku Media’s Jennifer Vaux, Vice President of Content Acquisition & Programming, mentioned her company’s excitement to work with the accomplished business mogul. Lionsgate President of Worldwide Television Distribution, Jim Packer, made sure to add some kind words about the visionary entrepreneur as they gear up for this exclusive Roku release.
“We’re excited to collaborate with our longstanding partner Lionsgate and Curtis ’50 Cent’ Jackson on this innovative channel. 50 is one of the biggest stars in the world with a massive audience and an unmatched impact in the content space,” Vaux said. “Viewers are going to love this fun, unique way to explore Lionsgate’s awesome lineup of action programming, as well as behind-the-scenes content from 50 Cent.”
“Curtis ’50 Cent’ Jackson is an incredible talent, a prolific storyteller and a visionary entrepreneur with a passionate global fan base, and we’re thrilled to expand our long and successful partnership with him,” Packer explained in his statement. “50 Cent Action is a perfect combination of 50’s iconic brand and expert curation, Roku’s trend-setting industry leadership and our library of top action films and series. These strengths position the channel to cut through the cluttered FAST market, create a home for repeat viewing and become a top destination for advertisers.”
50 Cent also gave insight into what fans can expect from his FAST channel on Roku, saying, “Roku’s reach and success in the free TV space make them the perfect launch partner for 50 Cent Action. My channel, created in partnership with Lionsgate, will deliver exactly what my audience loves to watch all in one place. We’ll be number one in no time.”
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