Apple quietly released a video announcement for its new iMacs

Apple did more than put out a series of press releases when it announced the new iMac with M4 and the release of its Apple Intelligence software updates. The company also made a video to go with them — although it took a keen eye to spot it at first, as it was tucked away in a “Watch the announcement” link on the company’s splashy iMac page.

Apple has since released the 10-minute video on YouTube as well. In it, Apple Intelligence product manager Allegra Tepper discussed Apple’s AI system, which is now available as a software update for compatible iPhones, iPads, and Macs. Tepper ran through coming features, while specifying that today’s update only includes things like writing tools and slight Siri improvements (including the glowy rainbow edge graphic that shows up when Siri is listening on iPhones and iPads).

Sree Panuganty, Apple’s iMac product manager, then discusses the iMac, showing the various colors and discussing details about its M4 chip. Like the Apple Intelligence section, you won’t see anything new in this video, but it’s a nice way to get a good look at the machine and digest what makes it different from last year’s model.