One in three Brits confess that the 'first thing they do' after returning from work is to immediately change into their pyjamas.
A survey of 2,000 adults revealed that a whopping 76% eagerly anticipate slipping into their comfy clothes as early as 5pm.
Interestingly, the average adult spends half of their time in pyjamas, joggers or casual shorts. A staggering 57% can't fathom how someone could return from a day's work and not instantly change into something more comfortable.
The study, conducted through OnePoll.com, disclosed that 44% would gladly don loungewear all day if it was socially acceptable. Meanwhile, 1 in 10 say they currently don't wear anything else.
The study was commissioned by ODEON, which is inviting Brits to visit any of their cinemas on the 16th or 17th November dressed in their pyjamas.
Jake Quickenden, who has teamed up with the cinema chain to promote comfort, said "I love getting cosy with my little ones and I can definitely relate to the millions of Brits who change into their comfies as soon as I get home."
"My kids would live in their pyjamas if they could, so I know going to the cinema in them is somewhat of a dream come 'true'," he adds.
The Odeon is giving customers who attend their cinemas in their pyjamas a £5 voucher to watch any film of their choice between 7th-31st January.
The research also discovered that over half of Brits believe their comfort levels can impact how much they can concentrate on a film.
Almost a quarter stated they would be more likely to go to the cinema if venues actively encouraged patrons to wear pyjamas and a brave one in 10 confessed they have done already done so in the past.
The top films for watching in PJs or loungewear were named as The Lion King (22%), Harry Potter and the Philosopher's Stone (21%) and Toy Story (20%).
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English (US) ·