Celebrities Wear This Brand More Than Any Other – And Its Black Friday Sale Has Just Started

But before we dive into the deals (feel free to scroll below to get the good stuff straight away), allow me to answer a few burning questions. As a fashion editor who has spent many years deal-hunting for Black Friday bargains, I promise I've built up quite the eye for shopping the sales – no panic buying great 'fits in slightly strange colours, settling on a size that's definitely too small (even if it's the last one left), and certainly no splurging on things that won't work with anything else in your wardrobe. It's only a bargain if you'll actually wear it, after all.

Black Friday officially takes place on the last Friday in November (the day after Thanksgiving for any American pals). This year, that falls on the 29th November. However, plenty of brands (Reformation included) launch their Black Friday deals as early as one week (or more) in advance. To help you keep track, we've compiled the best Black Friday deals here.

Does Reformation do Black Friday?

Yes, Reformation does take part in Black Friday, and the sale is already live across the entire site. You can expect to find 25% off site-wide across bestselling Reformation finds, such as the Agathea Loafers loved by Gigi Hadid and Katie Holmes, Kendall Jenner's favourite Cynthia High Rise Straight Long Jeans, and the Nylah Nappa Knee Boots both Hailey Bieber and Selena Gomez have been spotted in.

The Reformation Black Friday Sale At A Glance:

The Black Friday sale is Reformation's only site-wide sale of the year, meaning there is a discount of 25% applied to every single item. So, if you're wanting to treat yourself to some new items, now is certainly the time to buy.

Does Reformation have a Cyber Monday sale?

We're yet to be told when the Reformation Black Friday sale will come to an end, but after many years of covering the Black Friday sales, I'd be incredibly surprised if it finished before Monday, 2nd December. So, I'm quite confident in saying the Black Friday sale will roll into Cyber Monday – now, as we shop so much online, the two are essentially the same thing.

Is Reformation a high-end brand?

Reformation is seen as a premium high street brand among the likes of Cos and Rixo. With price points around the £200-£300 mark, it's certainly more expensive than your classic high street stores but a lot more affordable than the luxury labels. Plus, the brand boasts impressive sustainability credentials, making it a more planet-friendly choice.

Lauren Cunningham is acting fashion news editor at Grazia. She currently lives between Lisbon and London and is always on the lookout for exciting collaborations, new small brands and those boasting impressive sustainability credentials. Find her on Instagram @laurencunningha.m.