Coleen Rooney's next move after I'm A Celebrity could see her earn more than Wayne

I'm a Celeb has boosted Coleen Rooney's career to a point she could become the main earner for the family, with a new reality series and major brand partnerships

Coleen Rooney, 38, is set to become one of the stars of the era - and shake off her WAG title to become an even bigger name than her husband.

Coleen was reportedly paid a huge £1.5 million plus for I’m a Celebrity, but her success at winning the public over in the jungle will pay back far beyond the million mark. Immediately after bagging runner up on the ITV show with an impressive 44.8% of the public vote, she’s already a popular bet for more TV appearances, with rumours of deals for This Morning and Loose Women.

An insider shared: "Her time on I’m A Celebrity only solidified what the execs already knew - Coleen is a natural on screen. Her authenticity and charm made her an immediate favourite with viewers. She has been approached time and time again to do more TV but now it is going to happen."

They added: " I'm a Celebrity was the test run that ITV wanted to see. ITV has long had their eyes on her for a big role, and now, with her performance as runner-up, they're ready to offer her one of the most exciting daytime TV slots on the channel. She’s set to become one of TV’s biggest stars. A big deal is certainly in the offing!"

Now, she’s set to have a Kardashians-style reality TV show of her own, starring herself and hubby Wayne Rooney, 39, alongside their four young sons: Kai 14, Klay 11, Kit eight, and Cass, six. The show concept quickly sparked a bidding war, and Disney Plus and Amazon Prime Video are reportedly battling it out to secure the rights of the Rooney series.

"It was all set to be Disney's and then Amazon appeared in the frame. That has sent the fee up. It looks now like the show will go to Disney, but there's still time,” an industry insider divulged. “Coleen's time on I'm a Celeb has made her the nation's sweetheart, even if she didn't win. The British public can't get enough of her. Her profile is bigger than ever and the fee for her family's reality show will reflect that."

Even beyond her huge TV gains, one expert claimed that Coleen was well en route to earn more than Wayne thanks to a wise investment she made before entering the jungle. Coleen snapped up as many shares as she could in Liverpool-based sports health firm Applied Nutrition after becoming an ambassador for the brand, and is set to launch her own range of proteins, collagen, and vitamin supplements for Applied Nutrition in January.

Before flying to Australia, she admitted to being “thrilled” to learn that her range was ready to be stocked by Holland & Barrett, with more supermarkets to follow. A source close to Coleen said last month: “With the company now valued at a staggering £350 million, Coleen stands to do incredibly well from this investment.”

All in all, Coleen’s TV appearances, business acumen, and brand partnerships could see her raking in countless millions. PR expert and Head of Talent at Press Box PR Lynn Carratt claimed to the Sun: "Coleen is on the brink of becoming the primary earner in her relationship with Wayne for the first time in her career.” The expert added that the “sky is the limit” for Coleen’s future earnings and career moves.

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