Molly-Mae Hague and Tommy Fury have been at the centre of a media storm since their breakup last year - but there are hints they could be back on track, and fans have branded the break-up 'staged'.
The pair met on season five of Love Island, dated for five years, welcomed their daughter Bambi into the world two years ago, and got engaged last year, but things ended for the couple in 2024. After a rocky breakup surrounded by cheating rumours, Molly set the record straight in her highly anticipated Amazon Prime Video two-part documentary.
Giving an insight into her life, the entrepreneur and former Love Island star let fans understand what had been happening in her personal life behind-the-scenes. She discussed her breakup with Tommy, parenting, and her business ventures. Fans were able to hear her first-hand account of what happened with her boxer beau. She told viewers their breakup was caused by Tommy's drinking, which became out of hand.
However, Molly Mae fanatics already knew this, as days before the documentary hit screens, the boxer had done a tell-all interview with Men's Health, where he opened up about his drinking problem. After speculation of cheating, he put the record straight and bravely shared his mental health struggles.
The pair have since been spotted together after their breakup, and many are convinced they are back together - they were even rumoured to be kissing on New Years Eve. So is this purely a coincidence with the second part of Molly-Mae's documentary set to air in spring, or was it planned?
We spoke to PR experts on whether or not the pair could have pulled this as a PR stunt, or whether they have naturally come back together, and just so happens to be while the documentary is in the works.
PR expert Chad Teixeira noted that the timing of the documentary and the surrounding narratives particlarly Tommy Fury's interview abou this struggles, and specualation about their reconciliation could "certainly raise eyebrows".
He told The Mirror: "Fans, who have followed their journey closely since Love Island, are emotionally invested in their relationship and may feel that the staggered rollout of content, alongside the strategic media appearances, suggests a carefully managed narrative rather than an organic series of events."
Chad also highlighted that it's understandable that there is speculation around it being a PR stunt thanks to the "calculated nature of social media storytelling today." He said: "High-profile couples often face scrutiny over the authenticity of their personal lives when their relationship developments align so conveniently with professional projects," and said for Molly-Mae and Tommy, the New Year's Eve photos and sightings might "fuel scepticism, especially with the documentary split into two parts, which could be seen as leaving room to build anticipation for a reunion storyline."
Molly-Mae has arguably managed to build her brand on relatability and authenticity, so if her loyal fans perceive her relationship as being leveraged for publicity, Chad said it could potentially "erode some of that trust" but noted: "Given her strong track record of transparency, she may still be able to control the narrative by addressing concerns head-on and ensuring her audience feels genuinely informed rather than manipulated."
The PR expert said it's up to Molly and Tommy, and how they handle the situation will determine whether fans will see it as a calculated PR move or just a natural evolution of a high-profile relationship. "If they continue to share their journey in a way that feels sincere and not overly orchestrated, they may avoid significant backlash. However, if the perception grows that their relationship updates are primarily for media attention, it could lead to disillusionment among their core supporters," he concluded.
Luana Ribeira, a PR expert and founder of Dauntless PR, told The Mirror she doesn't think it's a staged break-up and said Molly and Tommy don't know any different than to keep their relationship in the public eye. She said: "When a relationship starts in such a public way as Molly-Mae and Tommy's, it can be hard to separate the real-life feelings involved and the storyline in front of an audience.
"Out of all the Love Islanders, Molly-Mae has probably been one of the most successful at leveraging the attention she gained from the show, so it is no surprise that the couple will look to get mileage out of every rollercoaster element of their relationship."
But stated that "baring your soul to the world" and letting people into your relationship "does not necessarily mean it's a PR stunt" and said as they have a child together, it's "hardly surprising that the couple has unfinished business and that there could potentially be a part two to their relationship, as well as the documentary".
Molly-Mae is one of Britain's biggest influencers, and Luana said the mum-of-one is "shrewd enough" to know that if they are going to make another go of things, they won't get away with doing it in secret. However, doing so won't come without attracting criticism from people who feel their timing is convenient. "One thing is for certain, if they do get back together purely for ratings, it is unlikely to last long," Luana noted.
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