Front Row Motorsports has announced the return of the popular "Pickle Car" for the 2025 NASCAR Cup Series, reigniting the beloved partnership with Grillo's Pickles.
The Grillo's Pickles Ford Mustang Dark Horse, driven by Todd Gilliland is scheduled to participate in three thrilling races at Pocono Raceway, New Hampshire Motor Speedway, and the Chicago Street Race.
Grillo's Pickles, founded in 2008, began as a passion project for Travis Grillo, who started selling his pickles from a 1970 Oldsmobile Cutlass Supreme and a humble pickle cart on Boston Common. The brand, founded on a century-old family recipe, now boasts national distribution and an variety of flavors.
The "Pickle Car" itself has become a fan favorite. It has participated in various races, each time garnering substantial media attention.
Adam Kaufman, President and CEO of Grillo's Pickles said about the continued partnership in a press release from the team:
"We are excited to extend our partnership with Todd and Marissa Gilliland and Front Row Motorsports. Todd and the Front Row Team have been amazing partners to encourage Grillo's Pickles and NASCAR fans to Chill Out and Eat a Pickle. We can't wait to go bigger and better with this program next year with a great slate of races."
Gilliland also commented:
"I think everyone loves Grillo's Pickles. They debuted such an awesome scheme at New Hampshire and fell in love with the program. The Pickle Car has really taken a life of its own and I can see it becoming one of NASCAR's most popular schemes. I really want to thank Grillo's Pickles for becoming a bigger partner of our program in 2024 and now for 2025. Things are getting better and better with our team and the partners make it all possible."
Marissa Gilliland added:
"I'm super excited Grillo's is continuing their partnership with Todd in 2025. I am really looking forward to being involved with the partnership as well. Grillo's has been "all in" on Todd and I can't wait to do my part in the partnership to further build their brand."
2025 NASCAR Cup Series Schedule
Regular Season
- Feb. 2: Winston-Salem (Clash) - 8 p.m., FOX
- Feb. 16: Daytona 500 - 2:30 p.m., FOX
- Feb. 23: Atlanta - 3 p.m., FOX
- Mar. 2: Austin - 3:30 p.m., FOX
- Mar. 9: Phoenix - 3:30 p.m., FS1
- Mar. 16: Las Vegas - 3:30 p.m., FS1
- Mar. 23: Homestead - 3 p.m., FS1
- Mar. 30: Martinsville - 3 p.m., FS1
- Apr. 6: Darlington - 3 p.m., FS1
- Apr. 13: Bristol - 3 p.m., FS1
- Apr. 20: Off (Easter)
- Apr. 27: Talladega - 3 p.m., FOX
- May 4: Texas - 3:30 p.m., FS1
- May 11: Kansas - 3 p.m., FS1
- May 18: North Wilkesboro (All-Star) - 8 p.m., FS1
- May 25: Charlotte - 6 p.m., Prime Video
- June 1: Nashville - 7 p.m., Prime Video
- June 8: Michigan - 2 p.m., Prime Video
- June 15: Mexico City - 3 p.m., Prime Video
- June 22: Pocono - 2 p.m., Prime Video
- June 28: Atlanta - 7 p.m., TNT
- July 6: Chicago street course - 2 p.m., TNT
- July 13: Sonoma - 3:30 p.m., TNT
- July 20: Dover - 2 p.m., TNT
- July 27: Indianapolis - 2 p.m., TNT
- Aug. 3: Iowa - 3:30 p.m., USA
- Aug. 10: Watkins Glen - 2 p.m., USA
- Aug. 16: Richmond - 7:30 p.m., USA
- Aug. 23: Daytona - 7:30 p.m., NBC
Playoffs
- Aug. 31: Darlington - 6 p.m., USA
- Sept. 7: St. Louis - 3 p.m., USA
- Sept. 13: Bristol - 7:30 p.m., USA
- Sept. 21: New Hampshire - 2 p.m., USA
- Sept. 28: Kansas - 3 p.m., USA
- Oct. 5: Charlotte road course - 3 p.m., USA
- Oct. 12: Las Vegas - 5:30 p.m., USA
- Oct. 19: Talladega - 2 p.m., NBC
- Oct. 26: Martinsville - 2 p.m., NBC
- Nov. 2: Phoenix - 3 p.m., NBC
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