A woman has gone viral for her rant about popular clothing you "could not pay" her to wear.
María, 24, is a computer engineer living in Barcelona, Spain, "who has always loved fashion." She described herself to Newsweek as an "opinionated and outgoing person who shares her thoughts."
"I do not have a big presence online, but I love the idea of sharing my thoughts out there and seeing what other people think, and creating a space for debate and conversation," she said.
María, who gave her first name only, has certainly achieved this, as a video of her complaining about brands and fashion beloved by many has gone viral.
In a clip viewed more than 1.1 million times since being shared to her TikTok account @mariacloehb on January 16, María said some of her choices are "controversial so I'm ready for the hate, but I will die on this hill."
She then launched into a hatred for Ugg boots, asking, "why are you wearing slippers on the street?"
And when Uggs get wet in rain, María said that "they look soggy" and "mushy."
She told Newsweek that Uggs were originally created to keep surfers' feet warm, or to be worn indoors, "so for me it is a bit bizarre that people use them as outdoor shoes."
Any metallic shoes, and particularly anything made from fake leather, were also on the hate list, with María even giving a fake heave to showcase her disgust.
Fur jackets such as Afghan or Penny Lane coats may be expensive, but "they look horrible; they look like they need a wash," she said. "It looks like someone died, and you ripped the clothes from the dead person and you put it on."
However, María told Newsweek that this is "only a matter of preference."
"I've seen many of my friends and celebrities wearing them, and it is just in line with my style, which, at the end of the day, is what makes fashion interesting; the difference in styles and tastes."
And Balenciaga, despite being a brand worn by celebrities and elites across the world, is, in María's opinion, for people "with money and no taste."
The same went for colorful Chanel flap bags, which she always "assumes are fake" as so many people have the expensive bags, which she called "tacky" and "horrible."
Signing off her video, María warned viewers that she has so many more complaints on clothing ready to go, and wrote in the caption: "I could do 50 of these."
Newsweek has contacted Balenciaga, Chanel and UGG for comment on this story.
María told Newsweek that her bachelor's degree thesis was on the influence of social media in fashion, and she enjoys "studying the data and the phenomenon of trends and the influence of social media."
"I'm particularly drawn to shopping better, both in amounts and in materials, having a personal style that doesn't fall for every micro-trend we see, and having an opinion on fashion," María said. "After all, fashion is art, and art is super subjective."
Fashion and clothing is a massive industry worldwide, with the global apparel market forecast to be worth around $2 trillion in 2028, according to Statista. The import value of apparel to the United States is estimated to be $116 billion.
María's video had a huge reaction, with hundreds commenting on the clip, some agreeing, like one commenter who said, "the fake leather pandemic is so real," and another who agreed with her Balenciaga vendetta, writing, "it really looks like a social experiment."
Others disagreed, as one wrote: "I was shocked at Afghan coats, I love them." Another posted that they "don't agree with the penny lane coats … they are so beautiful."
But as one agreeable commenter put it: "Girl you are and left no crumbs … this is 100% true and your vocab to describe these is so accurate."
María said the main reason she made her video was "to share my personal thoughts on items that are very popular [and] comment on the trendiness of some items."
"I do think that nobody took offense from it, since it's all in good fun and I try to keep it light and rather comical," she added.
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