Gucci's 2024 Holiday Campaign Chapter 1: Stories from The Savoy

Gucci’s 2024 Holiday Campaign, Stories from The Savoy, opens with a captivating first chapter that exudes elegance and warmth, setting the perfect tone for the holiday season. Under the creative direction of Sabato De Sarno, the campaign weaves cinematic moments that showcase Jessica Chastain and Kendall Jenner as they portray the essence of family, whether by blood or chosen bonds.

This four-part campaign is a collaborative masterpiece, brought to life by Artistic Director Riccardo Zanola and Director Marcell Rev, with stunning photography by Anthony Seklaoui and vibrant styling by Francesca Burns. Set to Blondie’s live rendition of I Feel Love, the soundtrack enhances the campaign’s nostalgic yet lively ambiance, celebrating timeless bonds and the joy of shared holiday moments.