Home Bargains is selling a brand new range of beauty products shoppers say reminds them of high-end brand Byoma. As part of its new 'Aura' range, the budget retailer is offering several skincare items in stores.
Starting from £2.99, the range includes the Aura Hydrating Face Serum, which contains Squalene and Hyaluronic Acid for "perfect plump and hydration boost", according to the retailer. It is described as a "miracle worker" online.
There's also the Aura Balancing Cleansing Balm for £3.49, which is said to not only balance your skin but also "brighten your day." It is made with Vitamin C and Jojoba oil.
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The range also features a Clarifying Face Mist for £3.49, as well as a Smoothing Rich Cream for £2.99. The Balancing Eye Serum is also priced at £2.99.
A number of Home Bargains fans have taken to TikTok to share the new high end alternatives, with one video captioned: "AURA. Wow!! Nothing more too say."
Another user, who shared a video of the products in store, said: "Love." Beneath the clip, many shoppers were quick to comment; one person wrote: "Omg running tomorrow" and a second added: "Omg I need them."
A third shopper commented: "I've got them they're amazing." A fourth said: "excuse me I’m going."
The Home Bargains products look very similar to items from skincare brand Byoma, featuring almost identical bright, block colour packaging in rounded-edge bottles. There is also a lot of overlap in the ingredients used in each of the brand's products, however some of these do differ too.
Home Bargains also recently began stocking a high-end gift set, which usually costs close to £40 for less than a tenner. L'Oreal's Blemish Buster Gift Set has a recommended retail price of £38.99, but the retailer sells it for just £7.99, which means customers could pocket as much as £31.
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