In Pictures: Abercrombie & Fitch unveils two new London stores

Abercrombie & Fitch has opened its highly anticipated new London stores at 325 Oxford Street and 132 Long Acre in Covent Garden.

The light, bright and "engaging spaces" are integrated with omnichannel shopping capabilities, connecting both digital and in-person shopping for an enhanced customer experience.

Both stores are carrying the brand’s men’s and women’s collections, including Abercrombie’s athleisure brand, Your Personal Best (‘YPB’), and the Best Dressed collection including dresses and shirts.

Menswear is on the first floor of the Oxford Street store – accessible via stairs or a lift – including its ‘Collins’ suit collection – described as "the only suit you’ll need for every occasion", while womenswear, including crop tops and jeans to fit all shapes and sizes, is on the ground floor.

The Oxford Street location also has a bookable, private mezzanine lounge with a personal fitting room and a seating area.

The two new locations add to Abercrombie & Fitch’s other London stores, at 39 Carnaby Street, 2 Horner Square at Spitalfields Market in East London, Westfield London (White City) and Battersea Power Station.

Scott Clarke-Bryan, Managing Director of EMEA at Abercrombie & Fitch Co., said: "Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London.

"With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025."

For a more personalised touch, the two new stores also feature bespoke, local artwork to further connect with Abercrombie’s new London locations.