Instagram no longer supports automatic feed refresh, removes “rug pull” feature

In an effort to enhance user experience, Instagram dropped the “rug pull” feature, which causes the feed to instantly refresh when the app is opened. Users can view the posts that initially come up on their screen since the platform will wait for them to scroll before displaying anything new. This modification follows Instagram’s deliberate lowering of story and reel quality in order to save processing power for videos with high user viewing counts.

Adam Mosseri, the boss of Instagram, announced that the Rug pull, an Automatic Feed Refreshing function, is no longer being used by the platform. When a user opens the app, the feed is automatically refreshed, a part of the user interface that consumers were previously aware of. During an Ask Me Anything (AMA), the change was made public.

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In an effort to increase user engagement, Mosseri said the app was trying to load content and show the latest posts and videos that had been downloaded. The firm representative acknowledged that it was “annoying” when consumers had to manually scroll down since the first-appearing content went and vanished.

Instagram is lowering the quality of videos that don’t get many views, as Instagram Head Adam Mosseri previously declared. All video formats—including Stories, lengthier videos, and Reels—are covered by this decision, which makes sure that videos with a lot of traffic are given priority when it comes to encoding.

Older Stories saved as Highlights are automatically reduced in quality to reserve computation resources for videos viewed by a large number of users,” Mosseri, the head of Instagram, revealed. This makes sure that, after a while, the Highlights and Reels of smaller creators look poor. It may take a few days to a few weeks for the interest cycle of a recent upload to subside before the quality drop is implemented.