The anticipation is building as the new series of ITV's I'm A Celebrity...Get Me Out of Here! is due to air this weekend. On Sunday night, a fresh batch of celebrities will bid farewell to their glamorous lifestyles and head down under to the I'm a Celebrity jungle.
But it won't be a walk in the park from the get-go, as the stars will need to bring their A-game immediately. ITV has teased that the start of the series will be the 'most competitive' yet.
Once they've gotten into pairs, they'll face a series of challenges, competing against their fellow campmates to cross the finish line first. Throughout the competition, the celebrity duos will have chances to overtake and battle to the end.
The victorious pair will enjoy special privileges and an easier transition into jungle life. Not only will they become the first camp leaders, but the two winners will also be exempt from chores and will sleep in the Leaders' lodge, running the camp exactly as they please.
Inside the luxurious lodge, the campmates will find two comfortable beds with mattresses, protection from the rain, and plush duvets and pillows for a restful night's sleep.
ITV viewers might spot a change this year as the infamous camp leader chair has been revamped. Instead of one throne, there will now be two red leatherbound seats for the two equal leaders of the camp.
The two leaders will have an important role in ensuring harmony and adherence to chores among their fellow I'm A Celeb campmates. Yet, there's a twist. as ITV has hinted at a secret game-changer poised to stir the pot amongst the celebs.
Greater power and unprecedented benefits await the new camp leaders, courtesy of this the surprise element.
This season welcomes 10 fresh faces to brave the Australian outback, with personalities such as Oti Mabuse, Alan Halsall, Jane Moore, Dean McCullough, Tulisa Contostavlos and Melvin Odoom joining the line-up
Also gracing the series this year are television star Coleen Rooney, boxing legend Barry McGuigan, Grace 'GK' Barry and musician Danny Jones.
Though the series doesn't air until Sunday evening, Danny Jones, McFly artist and judge on The Voice, is tipped as the likely victor with odds sitting at 9/4.
Nicola McGeady from Ladbroke commented: "Danny Jones is completely dominating the jungle betting before an episode has even been aired. Punters are confident that he will shine in the camp, with almost half of bets going in his favour."
Corrie's much-loved Alan Halsall is nipping at his heels with a 5/1 chance of victory, with GK Barry third favourite to win with odds of 6/1.
Meanwhile, Loose Women star Jane Moore lags behind as a potential first departure with odds at a distant 33/1.
I'm A Celebrity...Get Me Out of Here! is set to kick off on Sunday 17th November at 9pm on ITV1 and ITVX.