Jill Zarin’s daughter Ally Shapiro and Jordan Bilfeld call off engagement two months after proposal

Jill Zarin’s daughter Ally Shapiro and Jordan Bilfeld have called off their engagement just two months after the VaynerMedia director proposed, Page Six has learned.

Sources says that things were already “issues” between the pair when they threw an engagement party in the Hamptons in late September.

We’re told they hoped that the relationship would settle down and put on a united front in the meantime. But last week “a decision was made” to call it, according to insiders.

Friends were shocked by the news.

Shapiro didn’t respond to our requests for comment, but Zarin told us: “After much reflection, [they have] made the difficult decision to end their engagement, and as a family, we are focused on supporting her through this time. We appreciate your understanding and request privacy on this personal matter.”

They began dating in January 2022.

Since they were their separate ways, Shapiro — who appeared on Bravo’s the “Real Housewives of New York City” with her mom — seems to have been dropping hints online, posting videos that showed her moving into a studio apartment and lip-syncing to an emotional song.

In one TikTok video, Shapiro, 31, wasn’t wearing her engagement ring while staring into the camera and passionately mouthing the words to the Gracie Abrams hit “That’s So True.”

“Made it out alive, but I think I lost it / Said that I was fine, said it from the coffin / Remember how I died when you started walking? That’s my life, that’s my life,” the lyrics read in part. “I’ll put up a fight, taking out my earrings / Don’t you know the vibe? Don’t you know the feeling? You should spend the night, catch me on your ceiling / That’s your prize, that’s your prize, Well?”

She then shared two more videos of Zarin and her boyfriend, Gary Brody, helping her move into a smaller apartment amid the split rumors.

Zarin, 60, and Brody were busy unpacking boxes, organizing her drawers and decorating her new place. She ended the video with Zarin making a frowning face and kissing Shapiro on her forehead.

“When you don’t realize how much you needed your parents until they drop everything for you,” Shapiro wrote over the TikTok video.

Shapiro also deleted her Instagram posts celebrating her engagement party.

The split seems to have happened very recently as Shapiro was sharing sweet videos with her fiancé — and gushing over their engagement — in several TikToks from earlier this month.

The Jill and Ally co-founder posted TikToks of them holding hands, enjoying date nights together and even celebrating a Jewish holiday with her parents throughout the month of October.

Bilfeld popped the question in August while they were on a trip to Spain with Zarin and Brody.

Shapiro announced the news by posting several Instagram Stories with her fiancé and showing off the circular engagement ring.

The “Real Housewives Ultimate Girls Trip” alum also eagerly shared the news by posting a video of the engagement as she watched from afar.

“After lunch Jordan asked Ally to go for a walk on the beach.. mind you after it poured for 30 minutes,” Zarin captioned the video at the time. “We hear cheering and clapping and I started clapping and walk over to see over the railing and guess who just got engaged??? Surprise!!!!”

Zarin raved that she “could not be happier to welcome” Bilfed into her family.

Shapiro and Bilfed went Instagram-official in May 2022, but it’s unclear when they started dating.