Kaulig Racing has announced a new major partnership for the upcoming 2025 NASCAR Cup Series. Grizzly Nicotine Pouches, a product under the American Snuff Company, is set to be a primary sponsor for Kaulig Racing.
This sponsorship will cover nine races featuring driver Ty Dillon behind the wheel of the No. 10 Chevrolet.
The partnership will start with what is perhaps the most iconic race on the NASCAR calendar, the Daytona 500, which kicks off the racing season next year.
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Ty Dillon, an experienced driver with a strong NASCAR career, will be making a comeback to full-time racing with Kaulig Racing. The highlight of his career so far was when he clinched a third-place finish at Talladega in 2020. Dillon is enthusiastic about the partnership with Grizzly Nicotine Pouches for the new season and looks forward to achieving great things on the track with Kaulig Racing.
"This is an absolute honor. Kaulig Racing has offered me the best opportunity I have ever had in the Cup Series and bringing on a partner like Grizzly Nicotine Pouches is really humbling. I understand the heritage of the company and the value of great sponsors, so I am just so anxious to get busy and deliver great results for everyone," Dillon shared via Racing America on SI.
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There is a rich history of tobacco-related products sponsoring NASCAR events, stretching back decades. The RJ Reynolds Tobacco Company, the parent company of the American Snuff Company, previously held naming rights for NASCAR's Cup Series for over thirty years.
This made RJ Reynolds a major part of NASCAR's brand and was instrumental in developing the sport into what it is today. Even though direct tobacco advertising in sports has shifted due to regulations, the involvement of Grizzly Nicotine Pouches signals a resurrection of this legacy in NASCAR, albeit in a modern form.
In terms of strategic developments, Kaulig Racing has been actively seeking to strengthen its position within the NASCAR Cup Series. There were challenges during the 2024 season, particularly with consistency, sparking the need for changes. The hiring of Mike Cook as technical director and Andrew Dickeson as crew chief for the No. 10 car are some of the important steps taken leading into 2025, geared towards improvement and better competitive performance. Along with Ty Dillon, AJ Allmendinger is expected to race for Kaulig in the No. 16 car during the season.
Not just focused on racing, Kaulig Racing is also extending its commitment to community engagement through its partnership with The Fallen Outdoors. This non-profit organization is dedicated to providing outdoor adventure experiences to veterans, active service members, and Gold Star families - a mission that aligns with NASCAR's history of supporting military-related causes.
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Brent Trader, Sr. Director at American Snuff Company, shared thoughts on the sponsorship.
"NASCAR is an extension of who our consumer is, and this collaboration shows we're right there with them, every step of the way. This isn't just a partnership; it's a friendship built on shared values and a shared vision for success."
As the 2025 Daytona 500 approaches, fans can catch Ty Dillon driving the No. 10 Grizzly Nicotine Pouches Chevrolet on February 16th, broadcast both on television and radio in an event that's expected to draw plenty of attention.
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