Kendall Jenner fronts campaign for new Adanola capsule collection

Manchester-based activewear and essentials brand Adanola has called on model, entrepreneur and influencer Kendall Jenner to front the campaign of its new ‘Feat’ capsule collection – launching on the brand’s website this evening. 

Though Jenner was not involved in the design process for the new line, the look combines "Adanola’s signature aesthetic with Jenner’s covetable style", designed with functionality and performance in mind, featuring sculpting activewear, technical track sets, everyday outerwear and sweats for "working out, hanging out and everything in between".

Adanola founder, Hyrum Cook, said: "Kendall represents the modern Adanola woman - effortlessly stylish, adaptable, and always on the go. We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece."

Jenner added: "I had so much fun shooting the new Adanola campaign. Collaborating with such a talented team of creatives was inspiring, and the comfort and quality of the new collection made the experience truly exceptional."

With a core palette of navy blue, burgundy, white and grey, Adanola ‘Feat’ introduces a new vibrant cobalt blue colourway, as seen on the ‘Ultimate Strappy Sports Bra’, ‘Short Sleeve Top’ and ‘Seam Detail Zip Pocket Leggings’.

The collection also includes some of Adanola’s core products, including the ‘Ultimate Leggings’ in navy which remain the brand’s bestselling item, garnering sales in excess of one million pairs since the product was originally released in 2020.

The edit in the campaign spotlights Jenner’s top picks from the new collection, styled by Carlos Nazario and shot by Sean Thomas in Los Angeles.

The collection is available in sizes XXS to XXXL, with prices ranging from £32.99 to £79.99.