Kim Kardashian's fans pointed out that her face looked different at the opening of her flagship Skims store in New York City this week - and they shared a few reasons why that might be.
The 44-year-old star attended the event on Fifth Avenue on Thursday and was seen riding a scooter to aid her broken foot. She wore a low-cut top and tight-fitting trousers which she paired with transparent heels first before switching into her UGG boots.
The business owner was pictured alongside her guests at the store opening and was all smiles during the event, but fans were quick to point out that her face looked different - possibly due to her make-up. One fan wrote on social media: "She did her lips in a new way. She overlined her lips with brown liner and added lighter lipstick, it's a '90s thing."
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GC Images)Another added: "Kimmy went wild on her lips, they massive, but it looks cool." Someone else theorised her different look could be due to her different hairstyle, saying: "She had bangs in her face, made her look like a different person."
Among the stars joining Kim at the store opening were Paris Hilton, Cardi B and Teyana Taylor, who wore bold outfits and prints for the evening. At a dinner held after the opening event, the Kardashian star told her guests: "It means the world to me that you guys are here to support." She then said: "I cannot f*****g believe we have a store on Fifth Avenue," as the crowd responded with a huge applause.
She added: "My first job ever was in retail," before saying that it "shaped her" and gave her "the best experience" through which she "learned so much." Skims now finds itself in a prime position in NYC as the space - which was once home to a Versace boutique - is located next to a Cartier store, as well as major brands including Ferragamo, Tag Heuer and Nike.
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GC Images)The flagship store features four floors dedicated to its shape and loungewear offering, as well as one section featuring collaborations with Dolce and Gabbana and North Face. Skims, which was valued at $4million (£3.17million) in 2023, announced its decision to transition from a successful online presence to physical stores earlier this year.
Robert Norton, Skims' Chief Commercial Officer, said: "We've been a very successful digital-native brand, but we knew that in order to unlock the next phase of growth, it was imperative that we engage, connect and really build a deeper relationship with the consumer and potential consumers on a physical level." Explaining the choice of opening stores in urban locations, he said: "We wanted a mix of street locations that were proven street locations with high tourism, great local consumer base, and a very broad demographic of consumers coming in. With that said, Georgetown's Main Street is one of those streets."
Norton added: "These markets have really good starter positions for us." A trial store was launched in Austin to gauge its success. The businessman revealed: "We've been operating in the background and piloting and testing for six months." He also added that Kim was "very involved" both in the online operations and in the physical stores.
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