LVMH targets mid-level brands investing in Our Legacy

LVMH Luxury Ventures, an investment arm of luxury conglomerate LVMH, has acquired a minority stake in mid-level Swedish fashion brand Our Legacy.

The new investment will support Our Legacy’s ambition of "entering new markets, opening flagship stores in key cities and continuing to provide a global audience with the best product and design possible", according to a statement.

This move sees LVMH Luxury Ventures exapand its investment portfolio, which already includes Gabriela Hearst and Aimé Leon Dore.

"Our Legacy is the epitome of what we could call the ‘quiet cool’ tendency, featuring a unique blend of contemporary minimalism and creative subversion," added Julie Bercovy, CEO of LVMH Luxury Ventures Advisors.

The brand was founded in Sweden in 2005 by Jockum Hallin, Cristopher Nying and Richardos Klarén. Our Legacy, which often puts its spin on classic silhouettes, is known for its mid-level men's and women's fashion and for designing its own fabrics.

Here in the UK, Our Legacy has a stand-alone store in London's Soho and is also stocked at Selfridges, Net-a-Porter, Liberty, Coggles and Harvey Nichols.

Richardos Klarén, CEO of Our Legacy, added: "LVMH Luxury Ventures will contribute knowledge, experience, and most importantly, they understand and support our journey toward becoming a truly global designer brand."