In what has become an annual tradition, Mariah Carey has marked the end of the spooky season and the start of her reign as the Queen of Christmas with a viral video.
Carey racked up more than 2.2 million views in a matter of hours for a new video showing her in a Halloween costume and transitioning to Christmas attire to signal the countdown to the festive season.
The singer has long reigned over the Christmas period thanks to her hit single, "All I Want for Christmas Is You," which is one of the most popular festive songs of all time.
As part of a more-recent tradition, Carey has released a new video on November 1, the day after Halloween, to herald in the Christmas season.
This year, the singer collaborated with Kay Jewelers on the video that sees her dressed as Morticia Addams from the spooky TV clan The Addams Family, and dance around a large mansion with a man playing Morticia's husband, Gomez Addams.
The video begins in black and white, but as the pages of a calendar fly past from October 31 to November 1, it changes to color as a Christmas outfit is revealed over the top of a grandfather clock.
It then cuts to Carey in color, sitting on Santa's sleigh, wearing the outfit and surrounded by wrapped gifts.
In her trademark whistle-tone, Carey sings, "It's time," as the audio cuts to her famous Christmas song and the camera pans out to a snowy Christmas scene, complete with reindeer pulling the sleigh. The actor playing Gomez turns into an animated snowman and begins bopping along to the tune.
"IT'S TIME!!!!," Carey captioned the post on X, formerly Twitter, on Friday morning where it received millions of views in just a few hours.
Carey has released similar videos in preceding years where she appears in a black and white Halloween scene, only to cut to a colorful Christmas palette as she sings, "It's time."
"All I Want for Christmas Is You" turns 30 this year and reportedly earns Carey $2.5 million in royalties every year, which is in addition to the $60 million she earned since it first hit the airwaves in 1994.
In 2021,"All I Want for Christmas Is You" achieved another milestone becoming the first holiday single to receive the Recording Industry Association of America's (RIAA) Diamond Award, for collecting 10 million sales and streams in the U.S.
Carey said in 2022 that the song's ongoing popularity "never ceases to amaze [her] and fill [her] heart with a multitude of emotions."
"It blows my mind that 'All I Want For Christmas Is You' has endured different eras of the music industry," Carey said in a statement to media.
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