My 2025 Shopping Bucket List: 30 Fashion and Beauty Items That Made the Cut

1 day ago 5
Allyson Payer

Who What Wear editor Allyson Payer

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Over the holidays, I had a little more free time than usual to do things I often neglect, such as weeding out unworn items in my closet and unused beauty products in my bathroom. In doing this, and being faced with how over-stuffed my storage space is, I decided that in 2025, I’m only interested in purchasing things that I’ll wear and use repeatedly. No more shoes that I buy for one trip or lipsticks purchased for one special occasion. And the best way to stay on track with my shopping intentions is to make a list and stick to it. So on New Year's Day, that’s exactly what I did.

My 2025 “bucket list” consists of fifteen fashion items and fifteen specific beauty products that I’m prioritizing this year, all of which I know I’ll wear over and over. So in case you’re seeking a bit of shopping inspiration or are just curious, keep scrolling to check out my list and perhaps even add some of these bucket list items to your own collection.

Fashion Bucket List

Prudence Ballet Flat

Reformation

Prudence Ballet Flats in Leopard Haircalf

These are currently on backorder, but I shall wait.

Le 5 à 7 Supple Small Leather Shoulder Bag

SAINT LAURENT

Le 5 à 7 Supple Small Leather Shoulder Bag in Green

If I get just one new bag this year, I want it to be this one. It's so classic and versatile, and I know I'd carry it constantly.

Staud Adelaide One Piece

I'm already planning for a tropical vacation this spring, and like to pack at least one one-piece. This Staud new arrival checks all the boxes.

Agolde Valen Vintage Straight Jeans

Agolde

Valen Vintage Straight Jeans in Hitch

I recently ordered these jeans in another color and have worn them every other day since. This black wash is next on my list

Bobbi Skort

For some reason, I don't own a single skort but when I saw this one, I ordered it immediately. It's so very polished.

Ciao Lucia Amira Top

I just know I'd wear it constantly.

Olivia Premium Tights

Swedish Stockings

Olivia Premium Tights

I recently tried this brand for the first time and am obsessed and will need more pairs.

Dip-Dyed Brushed Cashmere Crewneck Sweater

J.Crew

Dip-Dyed Brushed Cashmere Crewneck Sweater

I told myself I was done sweater shopping for the season—but then I saw this one.

Prada, Plexiglas Headband

Do I need a $595 Prada headband? No. Do I want it? You bet.

Speedcat Og Sneakers

PUMA

Speedcat OG Sneakers

My next sneaker purchase will be these affordable celeb-approved It sneakers.

Studio Bowling Bag - Suede

COS

Studio Bowling Bag - Suede

This gorgeous suede bag is large enough to use as a travel bag.

Pippa Packable Puffer Jacket

FP Movement

Pippa Packable Puffer Jacket in Mid Atlantic

I already own this in several colors but it's just so good. This shade will look especially cheerful this winter.

Leset Kelly Slim Fit Long Sleeve Top

Leset

Kelly Slim Fit Long Sleeve Top

More Leset tees in 2025, please.

Women's St Barths Slide Sandals

NAGHEDI

St Barths Slide Sandals

I already own these in one color but they're so good that I might need another before spring arrives.

Beauty Bucket List

Explicit Lipstick

NARS

Explicit Lipstick in Only Yours

I have the lipstick in another color and the formula is a dream. This perfect limited-edition color is going straight into my Nordstrom cart.

Rescue Serum With 10% Azelaic Complex

Shani Darden Skin Care

Rescue Serum With 10% Azelaic Complex

I will gladly buy anything Shani Darden releases, and this new serum is next up. It sounds like a does-it-all product but I'm particularly interested in the redness-reducing capabilites.

Les Beiges Healthy Glow Foundation Hydration & Longwear

CHANEL

Les Beiges Healthy Glow Foundation Hydration & Longwear

Truth be told, I already ordered this a couple of weeks ago, but I will definitely re-purchase when this bottle runs out. I wanted something with a slightly glowy finish but with decent, natural-looking coverage. I'd heard the hype but this foundation exceeded my expectations.

Serene Scalp Thickening Treatment Spray

Oribe

Serene Scalp Thickening Treatment Spray

My hair feels drastically thinner in the winter, and I'm finally ready to do something about it. You spray this treatment spray on your scalp when it's damp and a few months later, voilà—thicker hair.

Instafacial® Plasma Bioactive Growth Factor Serum

Dr. Diamond's Metacine

Instafacial® Plasma Bioactive Growth Factor Serum

Beauty editors rave about this serum, which is said to leave skin "lifted, firmer, tighter & luminous" by stimulating your skin's plasma. To say that I'm intrigued is an understatement.

Luminous Matte Beauty Blush

Gucci

Luminous Matte Beauty Blush in Bright Coral

I already have this blush (which made me love powder blush again) in a couple of shades, and I plan on adding this one to my collection for spring.

Laser Starter Kit

Yes, this laser is wildly expensive, but I'm thinking of all of the money I'll save on treatments at the dermatologist because of it. Rumor has it that it's ridiculously easy to use, there's no downtime, and noticeably reduces wrinkles and a slew of other skin concerns.

Therabu™ Buttered Reparative Hand Cream

Drunk Elephant

Therabu Buttered Reparative Hand Cream

This new hand cream is getting rave reviews, and my hands are always at their worst during January and February, so I intend on giving it a try before that happens.

Hydrating Lip Balm

Prada Beauty

Hydrating Lip Balm in U001 Astral Pink

I have a sample of this and it leaves the prettiest wash of pink and stays on your lips for hours. I'm investing in the full-size next.

Hydraboost Eye Masks

M-61

Hydraboost Eye Masks

Big eye mask fan here. I look forward to trying (and probably loving) this new release.

Pro-Collagen Peptide Plumping Gel-Cream Moisturizer

Paula's Choice

Pro-Collagen Peptide Plumping Gel-Cream Moisturizer

This new Paula's Choice moisturizer promises visibly plumper skin, and the early reviews back that up. Plus, they had me at "pro-collagen".

Rose Exposed Eye Color Quad

TOM FORD

Rose Exposed Eye Color Quad

I'm already a fan of Tom Ford's eye shadows, and I think it's safe to say that this is the prettiest palette I've ever seen.

Le Vernis Longwear Nail Color

CHANEL

Le Vernis Longwear Nail Color in Artiste

If you see me this spring and summer, my toes will probably be this color.

Ilia - Lip Sketch Hydrating Crayon | Non-Toxic, Cruelty-Free, Hyaluronic Acid, Hydrating + Long Lasting, Crease-Resistant, Demi-Matte (genre)

ILIA

Lip Sketch Hydrating Crayon in Genre

I don't usually like lip pencils but I have this one in another shade and it's excellent. This rosey-brown color is next on my list.

Vacationer Makeup Bag

KUSSHI

Vacationer Makeup Bag in Blush/Cool Grey

I bought this bag in a different size and color, and haven't gone on a trip without it since. This larger size is going to be my next purchase.

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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.

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