The team at Mythical is expanding their entertainment empire to a new platform: The FAST channel.
Mythical, which is behind the hit YouTube series Good Mythical Morning, is launching a free, 24/7 ad-supported streaming channel on Samsung TV Plus. It will be the first FAST channel on the Samsung platform from a creator studio.
Mythical was founded by GMM hosts and YouTube creators Rhett & Link, and has since expanded to include other shows like Buddy System, podcasts like Ear Biscuits and channels like Mythical Kitchen. The FAST channel will be programmed with shows from across the Mythical portfolio, with Samsung also picking up Rhett & Link’s 2017 YouTube series Buddy System, which will be available on VOD. It will be the first time Buddy System has been available outside of YouTube.
Mythical Entertainment’s senior VP of strategy, corporate development & investments Jawhara Tariq was the key player in getting the deal across the line with Samsung
“We’re thrilled to see Mythical’s shows debut on Samsung TV Plus,” Rhett & Link said in a statement. “Since we started our creator journey back in 2006, we’ve been on a quest to introduce our work to the biggest possible audience via all the best broadcast platforms. Samsung TV Plus is a perfect partner for us in our next phase of growth.”
Indeed, Samsung TV Plus appears poised to become a strong player in streaming video. Last month it revealed viewership metrics for the first time, showing a scale with 88 million monthly active users that is matched only by free platforms like Roku Channel, Pluto and Tubi.
The tech giant has also been willing to cut creative deals for content that isn’t available elsewhere, from K-Pop to Conan. Last year, Samsung inked a deal with Conan O’Brien’s Team Coco to launch a channel featuring clips from his decades on late night TV from NBC and TBS.
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