NASCAR Team Undergoes Huge Rebranding As They Target Higher Investment

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The NASCAR Cup Series team, formerly known as JTG Daugherty Racing, is now Hyak Motorsports and it has a new majority owner. Gordon Smith is now the majority owner, alongside co-owners Brad Daugherty, Mark Hughes and Ernie Cope, and Ricky Stenhouse Jr. will continue to drive the No. 47 Chevrolet Camaro next season.

"Becoming the owner of Hyak Motorsports brings an exciting opportunity," said Gordon Smith, Team Owner/CEO. "I look forward to building on the team's accomplishments, investing in its future, and driving toward new successes in partnership with our fans, sponsors, and team members."

 Ricky Stenhouse Jr.
TALLADEGA, ALABAMA - OCTOBER 06: Ricky Stenhouse Jr., driver of the #47 Kroger Health/Palmolive Chevrolet, celebrates in victory lane after winning the NASCAR Cup Series YellaWood 500 at Talladega Superspeedway on October 06, 2024 in... Chris Graythen/Getty Images

The rebranding of JTG Daugherty Racing starts with "Hyak", which means "fast" in Chinook language, is a trade language of the Pacific Northwest that incorporates language from Chinook, Chehalis and other local languages. No other changes, beyond the team's name and ownership structure, were made.

"This rebrand is exciting for the team and myself," said Ricky Stenhouse Jr, driver for the No. 47 Chevrolet Camaro. "I'm excited for everyone to see the rebrand this offseason and in 2025. The team has won the most iconic of races with the Daytona 500 so this is just a continuation of building its legacy."

The 2025 season will be the third under current management and the team has earned a trip to victory lane each of the last two seasons. The biggest win in the team's history was Stenhouse Jr.'s Daytona 500 victory on February 19, 2023. Hyak Motorsports roots can be traced back to 1995, when it was known as ST Motorsports, when the No. 47 was driven by Jeff Fuller in the Goody's 300 at Daytona International Speedway in the Busch Series (now Xfinity Series). Since those humble beginnings, the team has also raced in the Craftsman Truck Series and also fielded two cars in the NASCAR Cup Series for three seasons.

"I'm really excited about 2025 as our company continues to evolve," said Brad Daugherty, one of the four owners of the team. "Our goal is to compete and win races at the highest level of NASCAR. The name change signifies that commitment and desire to be our very best."

Last season Ricky Stenhouse Jr. finished 25th in the final NASCAR Cup Series standings. In 36 race starts in 2024 he had one race win, three Top 5 finishes and six Top 10 finishes.

NASCAR Cup Series fans will get their first look at the rebranded Hyak Motorsports squad on February 2, 2025, with the NASCAR Clash at Bowman Gray Stadium in Winston-Salem, North Carolina.

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