Pharrell Williams Named UNESCO Goodwill Ambassador

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What's New

Pharrell Williams, the renowned pop star and fashion designer, has been appointed a goodwill ambassador for the United Nations Educational, Scientific and Cultural Organization (UNESCO) in Paris.

The announcement underscores Williams' rising prominence in the French capital, where he also serves as Louis Vuitton's menswear artistic director and recently performed at Notre Dame Cathedral's reopening.

UNESCO, the Paris-based U.N. cultural agency, selected Williams for his ability to inspire young creators and promote initiatives like protecting Indigenous cultures, advancing education for women, and safeguarding cultural heritage.

Williams expressed his commitment to fostering unity, stating he hopes to "deepen that sense of unity and togetherness" in efforts that "even the odds for marginalized communities."

Pharrell Williams Unesco
Pharrell Williams gestures as speaks after he was named UNESCO Goodwill Ambassador for Arts, Education and Entrepreneurship at UNESCO headquarters in Paris, Tuesday, Dec. 17, 2024. Williams said he hoped to "deepen that sense of... Michel Euler/AP Photo

Reflecting on his roots, Williams shared, "Growing up in Virginia, never in my wildest dreams did I think I would be given an opportunity like this one."

Why It Matters

Williams' appointment comes at a pivotal time for UNESCO, as the organization seeks to expand its reach and influence through high-profile ambassadors.

The agency emphasized Williams' role as a mentor for young creators, particularly in Africa, where UNESCO supports cultural industries. His global influence in music and fashion is expected to spotlight the organization's work on a broader scale.

The move also reflects a soft-power strategy by UNESCO, leveraging Williams' cultural appeal to amplify its message.

What to Know

As goodwill ambassador, Williams will help promote initiatives aimed at preserving cultural heritage, raising awareness about genocide prevention, and advancing global education efforts.

He joins a prestigious group of UNESCO goodwill ambassadors, including U.S. jazz legend Herbie Hancock, Brazilian artist Vik Muniz, and Japanese filmmaker Naomi Kawase.

The appointment also comes in the wake of the United States' readmission to UNESCO. Under President Donald Trump, the U.S. withdrew from the agency, citing alleged anti-Israel bias following UNESCO's decision to include Palestine as a member state in 2011.

The return under President Joe Biden was marked by a flag-raising ceremony attended by First Lady Jill Biden.

Pharrell Williams and Audrey Azoulay
Pharrell Williams, left, holds his diploma of Goodwill Ambassador for Arts, Education and Entrepreneurship as he poses with UNESCO Director General Audrey Azoulay at UNESCO headquarters in Paris, Tuesday, Dec. 17, 2024. The role of... Michel Euler/AP Photo

What People Are Saying

UNESCO leaders are optimistic about the impact Williams can have. They believe his broad appeal across music, fashion, and culture will draw fresh attention to their work.

The agency described Williams as "a mentor and role model for young creators, particularly in Africa."

Fans and cultural advocates have praised the choice, viewing it as a strategic alignment of creativity and humanitarianism. Williams' statement about his journey from Virginia to this global stage resonated with many, emphasizing the importance of perseverance and opportunity.

What Happens Next

Williams' new role will involve supporting UNESCO projects worldwide, with a focus on empowering marginalized communities and fostering cultural understanding.

His global influence is likely to play a key role in amplifying the agency's initiatives, particularly in the run-up to major international events.

This article includes reporting from The Associated Press

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