Quiet Luxury Is Over - Shop the Loud-Luxury Trend Dominating TikTok

As an editor, I often rely on the "cultural pendulum" theory to predict what comes next — whether it be in politics, media, or even TikTok trends. The theory assumes that with the rise of one prominent idea or aesthetic, another will soon follow to counter it.

We've seen this play out in countless ways over the last few years; the summer of 2023 was a pink-doused parade of all things Taylor Swift and Barbie, while 2024 channeled moodier, party-girl vibes via Brat summer. The robust skin-care routines made famous by TikTok's most notable influencers have since been replaced by the skinimalism trend and a shift toward more stripped-back regimens. Now, the era of quiet luxury appears (rather ironically) to be going out with a whimper, as TikTok's noisiest trend to date takes shape. Enter in: loud luxury.

What Is TikTok's Loud-Luxury Trend?

While the quiet-luxury trend assumed a more understated approach — with refined, high-end styles that epitomized elegance and restraint — loud luxury wants to command your attention. It's less neutral-heavy, more colorful; less pragmatic, more playful; and less about masking the cost of high-end luxuries but rather flaunting it. The aesthetic empowers boldness, giving people the freedom to indulge in everything from dopamine dressing to logomania and wearing your wallet without shame — think faux-fur coats, designer perfumes, and marble home accents galore.

How to Shop TikTok's Loud-Luxury Trend?

While you might not have the budget to shop quite as luxuriously as your favorite celebrities or influencers, there are ways to embrace a more maximalist flair — whether it be in your wardrobe, home, or even beauty cabinet.

Ahead, I rounded up the best products to help you tap into TikTok's loud-luxury trend, with items that span a range of categories and retailers — including Amazon, Shopbop, Nordstrom, Sephora, and more. Keep reading to shop the trend and peruse through our below categories for easier browsing.