TikToker Bella Bradford Addresses Her Own Death In Heartbreaking Video

Bella Bradford, a fashion-focused TikToker in Australia who spent recent months documenting her experience with terminal cancer, addressed her own death in an emotional video posted to her account posthumously.

The social media personality, whose full name was Isabella Francis Bradford, died Oct. 15 at age 24, according to an online obituary.

In footage recorded before her death and shared to TikTok last week, Bradford expressed gratitude to her followers for their support and said she hoped they’d continue to revisit her earlier posts when they needed “a pick-me-up” in the future.

“Unfortunately my life has, by now, come to an end, and I’ve passed away,” she said in the clip. “Remember that you live every day, and you only die once, so make every day count.”

Watch an E! News report on Bradford’s death below.

The video was part of Bradford’s “get ready with me” series, in which she shared her advice on fashion and beauty. The footage showed her wearing a St. Agni dress paired with a white cardigan and black ballet flats.

In a caption accompanying the video, Bradford said, “Filming these videos truly brought me a sense of [purpose] ... in my final few months and also connected me with a very kind community of people.”

She added, “I wish you all a beautiful life.”

The caption acknowledged that Bradford died while “surrounded by the people she loves most.”

Bradford had been diagnosed with rhabdomyosarcoma, a rare form of soft-tissue cancer that affected her jaw, in 2021. She spoke at length about her diagnosis in a TikTok posted in May.

“I thought it was my wisdom teeth. Turns out it wasn’t,” she said in that video. Though she’d undergone chemotherapy and multiple surgeries to reconstruct her jaw following the diagnosis, she added, “Unfortunately, I’m incurable.”

According to her obituary, Bradford “is survived by her mum, Jill, sister Ash, extended family and many close friends.” She was predeceased by her father, with the obit saying, “May she rest in peace as she joins her beloved dad, Brian.”