Toronto transforms streets for Taylor Swift's six-night takeover

Toronto is pulling out all the stops for Taylor Swift's unprecedented six sold-out nights at Rogers Centre this November by transforming parts of the city into "Taylor Swift Way." Swift's fans can follow this ceremonial street from Nathan Phillips Square to the Rogers Centre, guiding them right to the heart of her Eras Tour shows on November 14, 15, 16, 21, 22, and 23.

This unique tribute doesn't just celebrate the concert-it offers Swift's fans a chance to own a one-of-a-kind piece of it, with an auction of the street's ceremonial signs benefiting Toronto's Daily Bread Food Bank.

The sign auction

Each of the 22 exclusive "Taylor Swift Way" signs will go up for auction throughout November, and fans can bid on them online in weekly batches. The signs, featuring Swift's name prominently displayed, are set to become prized memorabilia from her time in Toronto, with one standout sign labeled "1 Taylor Swift Way" outside the Rogers Centre.

Rogers Communications is doubling down on the effort by matching all proceeds raised, up to $113,000, as part of a joint commitment with the City of Toronto to support the local food bank.

Helping the community

All funds raised will be directed to the Daily Bread Food Bank's emergency food programs, helping fight hunger in Toronto. For Swift, who often promotes charitable efforts on her tours, the auction provides an opportunity to make her Eras Tour impact felt beyond the concert stage.

This exclusive Taylor Swift experience promises to unite fans and support the local community, making this six-night tour stop in Toronto unforgettable for both its music and its lasting impact.