Webinar: Experiment to innovate – how to transform your ecommerce site with Belstaff and Russell & Bromley

Click here to register: Tuesday 5 November, 1pm

Successful fashion brands and retailers are transforming their ecommerce performance through experimentation.

But with so many ways to optimise, where should you focus your efforts?

This Drapers Connects webinar will explore the ways in which businesses can boost conversions, streamline the user experience and reduce friction by embracing a test and learn approach.

Joined by experts from Belstaff and Russell & Bromley, and in partnership with AB Tasty, we will discuss the most relevant strategies for improving your website’s performance.

We will cover:

- How to test and learn effectively: why experimentation is key to online success

- Website hotspots and how to optimise the: covering search, homepage, product listing page (PLP) and product detail page (PDP)

- Finding the balance: creativity and storytelling versus frictionless user experiences and conversion

Plus much more.

Click here to register: Tuesday 5 November, 1pm