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Following its Shanghai debut in October, pieces from Willow Smith’s inaugural ready-to-wear collection with Moncler are now available to shop.
Fittingly, the collection’s unveiling is a fully Willow-centered affair, with her artistic perspective incorporated across not only the designs themselves but also an accompanying short film and soundtrack. Key elements of the collection, seen in action below, include a down jacket dress and a new logo. Meanwhile, handwritten lyrics from Willow’s 2023 track “Alone” also play a pivotal role among various design details of note.
“Minimalism and utilitarianism. Femininity and masculinity. Black and white,” Willow said in press notes. “Bringing juxtaposing ideas together in an elegant way is something that really excites me, and I wanted to explore that in this collection."
Below, see the Willow-starring campaign, which shrewdly calls to attention the future-minded silhouettes at play here. Moncler x Willow Smith pieces will be available at select Moncler stores and via the Italian luxury brand's official site starting today.
In October, Moncler revealed a new class of Moncler Genius co-creators, Willow among them. Also featured in the announcement and subsequent Shanghai Fashion Week event were Donald Glover’s Gilga Farm, ASAP Rocky, Mercedes-Benz by Nigo, FRGMT by Hiroshi Fujiwara, and more.
Empathogen, Willow's most recent album, recently scored a pair of nominations at the forthcoming 2025 Grammys. Willow's father, Will Smith (a four-time Grammy winner himself) congratulated his daughter on her Best Arrangement, Instrumental, and Vocals and Best Engineered Non-Classical Album nods.
“I am honored to be your daddy," he wrote on social media.
English (US) ·