2 months ago
18
| Updated: Friday, October 25, 2024, 12:57 [IST]
YouTube has officially launched YouTube Shopping in India, a feature designed to expand revenue opportunities for video creators by integrating e-commerce directly into their content.
Building on the success of similar launches in markets like South Korea and the U.S., YouTube’s latest feature enables approved creators to tag products in videos, allowing viewers to shop without leaving the platform.
How YouTube Shopping Works
With YouTube Shopping, eligible creators can tag products from partnered brands within their videos, spanning formats from traditional horizontal videos to livestreams and Shorts. This allows viewers to explore and purchase items directly through YouTube, without interruptions or the need to switch between apps.
Initially, YouTube has collaborated with Flipkart and Myntra, two of India’s leading e-commerce platforms. Approved creators will earn a commission on purchases made through their tagged product links, with commission rates disclosed at the time of tagging. Available across mobile, web, and connected TV devices, this initiative is designed to make shopping within YouTube as seamless as possible.
Eligibility and Enrollment for Creators
Creators in India who meet specific eligibility requirements can apply for YouTube Shopping. Channels must:
Be part of the YouTube Partner Program,
Have at least 10,000 subscribers, and
Be based in India.
Notably, channels focused on children’s content or music, as well as those with
strikes related to YouTube’s Community Guidelines, are ineligible. Moreover, videos containing claimed content won’t display tagged products. Once approved, creators can tag up to 30 products per video.
To sign up, eligible creators can navigate to the “Earn” section in YouTube Studio, select “Programs,” and follow the prompts to enroll. With this integration, YouTube aims to enhance both the viewer experience and creator revenue potential by blending entertainment with shopping.
Growing E-Commerce Potential in Video Content
YouTube Shopping represents a notable shift towards e-commerce within video content, opening up new monetization channels for Indian creators. This feature is a natural extension of YouTube’s broader push to give content creators diversified revenue streams, reflecting the increasing demand for in-app shopping solutions as digital consumption trends evolve.
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English (US) ·