2025 Makeup Trends You're About to See Everywhere

A new year brings new 2025 makeup trends to obsess over, and this year's most popular looks are bolder than ever. After an era of skin-focused trends and neutral colors, makeup is back in full force and meant to be noticed.

According to celebrity makeup artist Clarissa Luna, making a statement is especially important in 2025. “Glam is making a comeback,” says Luna, whose clients include Megan Fox, Jennifer Coolidge, and Mel B. “More and more I'm getting requests from clients to raise the bar when it comes to makeup. ‘Blah’ is out. Women want to be seen."

Too Faced global makeup artist Daniel Chinchilla agrees, adding that high shine and sparkle is going to be everywhere. It's also the easiest way to add extra flair to a look, which anyone can execute—no matter their skill level.

“Shimmer is a huge 2025 trend, and I couldn’t be happier about it,” he says. “It was all over the runways and social media as well. Oh, and most importantly, Beyoncé's makeup looks! We’re having fun with makeup again, and I can’t think of an easier way to quickly amplify your eye look. Anybody can do it. What I love about the shimmer trend is that you can apply a soft, subtle amount or really pack it on for a full glam look.”

If you're more of a makeup minimalist, fear not! Good skin will always be in. According to celebrity makeup artist Etienne Ortega, hydrated and healthy skin is great to wear alone or as prep for makeup. “Hydration is key—your base needs to be hydrated to start off,” says Ortega, whose clients include Christina Aguilera, Lana Del Rey, and Becky G. “This comes from the right moisture products, products that protect your skin barrier, and of course, drinking enough water! I love the Milk Hydrogrip Primer.”

Ready to get glammed in 2025? Ahead, professional makeup artists share their top 2025 makeup trends for the new year.