$49 Billion 23XI Racing Risk Revealed In NASCAR Antitrust Lawsuit Filing

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A court filing in the antitrust lawsuit which 23XI Racing and Front Row Motorsports filed against NASCAR has unveiled an estimated $49 billion risk associated with the former team.

This legal challenge centers around accusations of monopolistic behavior on the part of NASCAR, calling attention to the contentious charter system that could potentially sideline these teams from future competitions.

As part of their legal strategy, 23XI Racing and FRM pursued a preliminary injunction to secure their status as charter teams—a critical factor for their continued presence in the NASCAR Cup Series' 2025 season. Despite an initial setback in November, where the court declined their request, the teams eventually triumphed on appeal.

On December 18, 2024, Judge Kenneth D. Bell granted them a favorable ruling, underlining the potential irreparable harm they faced without charter guarantees. This decision gave the assurances the teams needed to maintain contractual control over their drivers and sponsorships. NASCAR has since announced that it will be appealing this decision, however, no decisions from the court have been released yet.

Denny Hamlin and Michael Jordan
Co-owners of 23XI Racing, Denny Hamlin, driver of the #11 FedEx One Rate Toyota, and NBA Hall of Famer, Michael Jordan talk on the grid after the NASCAR Cup Series YellaWood 500 at Talladega Superspeedway... Chris Graythen/Getty Images

The potential financial losses revealed in this lawsuit are substantial, illustrated by the tenuous position of key players like Bubba Wallace and Tyler Reddick, along with the sponsorship of Monster Energy. The ruling not only highlighted the risk to these relationships, but it also swayed the court's decision by noting the cascading impact on 23XI's financial stability.

Adding to this, Reddick himself flagged a breach in his contract with 23XI Racing, specifically citing the lack of a guaranteed race car under the NASCAR Cup Series Charter Member Agreement, setting a 30-day period to resolve the issue starting from November 18, 2024.

Monster Energy raised significant concerns. The court filing states:

"On November 15, 2024, Monster Energy informed 23XI that it decide, 'to delay [its] 'Ultimate Race Weekend' Consumer Promotion to a later date' because 'the uncertainty around 23XI, Tyler [Reddick], and the relationship with NASCAR for the start of the season' makes it 'just too big of a risk.'"

Similarly, Love's Travel Stops, supporting Front Row Motorsports, voiced apprehensions about FRM's "ability to meet contractual obligations next season' given 'the numerous uncertainties raised around ... not having a team Charter, as the 2025 season approaches.'"

The lack of chartered cars could disrupt crucial sponsor relationships, rendering the teams financially vulnerable. This scenario played a significant role in swaying the court in favor of 23XI Racing and FRM, recognizing the business impacts elaborated by the teams.

NASCAR, meanwhile, has promptly contested the injunction. Standing firm on their position, they denied any monopolistic intent, maintaining that the established charter system is equitable and promotes fair competition.

In a bid to overturn the court's verdict, NASCAR filed a motion to appeal the ruling. NASCAR further argues that their control of the Cup Series does not constitute a true monopoly, pointing out alternate regional and international racing opportunities which they claim counteract allegations of market control.

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