Bargain retailer B&M is stocking a new beverage shoppers are comparing to Prime Hydration, which flew off shelves when it launched in the UK back in 2022. Now, fans have spotted an alternative they can't wait to try.
Prime's initial popularity was largely based on the internet fame of its creators YouTubers Logan Paul and KSI, but the ensuing excitement led to stock being wiped off shelves within moments. The energy drink had people travelling miles and paying sometimes hundreds to snag a bottle.
This week, shoppers have spotted a new alternative to Prime on shelves in their local B&M stores and many are desperate to try it. The new hydration drink is Mās+ by Messi, founded by football legend Lionel Messi.
Facebook page NewfoodsUK shared a photo of the products in store, alongside the caption: "Leo Messi Hydration Drinks now available at B&M Stores." The bottle looks similar to Prime, with bright coloured packaging for different flavours - Mās+ by Messi is shown in Berry Copa Crush and Miami Punch.
According to the Mās+ by Messi website, it is also available in Orange D'Or and Limon Lime League. At B&M, a 500ml bottle is priced at £4.
On the site, a quote from the footballer reads: "I wanted a drink that had the ingredients I need and amazing flavour. No compromise on quality ingredients. So I went to work on a drink of my own."
The Facebook post proved popular, racking up many likes and comments in just hours. Beneath the photo, one shopper said: "I’m gonna need to try this."
Many were quick to compare the drink to Prime, with one person writing: "Next Prime phase coming up." A second shopper tagged a friend and added: "Leo would love these, just the same as Prime as they're Leo Messi."
A third said: "So it's pretty much the new Prime that everyone will over hype," while a fourth wrote: "Ain't those just bottles of Prime with a new label."
A fifth said: "Rather get Prime, it's similar," while another added: "Just like Prime, waste of money." Other shoppers were disappointed with the price of Mās+ by Messi, with one person writing: "£4 a bottle no thanks lol."
A second said: "I honestly can't believe they are trying to charge £4 for these" and a third added: "£4 lmao it'll be a hype that will die just like Prime." Another wrote: "£4???!?? You’re having a laugh!"
Mās+ by Messi is not currently listed on the B&M website, but you can check your local store for stock now. Find your nearest B&M here.
English (US) ·