2 weeks ago
7
Boots' new Christmas advert stars Bridgerton actress Adjoa Andoh as Mrs Claus, along with social media beauty influencers Soph and Will.
Loose Women announce Adjoa Andoh as guest panelist
Boots has released its 2024 Christmas marketing campaign, titled The Christmas Makeover, with Bridgerton star Adjoa Andoh taking centre stage.
The actress stars as Mrs Claus in the retailer's new advert, released on 6 November.
Adjoa can be seen in a beauty-themed wonderland with her trusty squad of elves rallying around. She shows off the elves' 'werkshop' before taking charge and ensuring all beauty gifts are organised while Santa Claus sleeps.
Numerous items are shown from a variety of popular brands, with the elves all showing off different looks to prove there's a gift for every type of beauty enthusiast.
The ad closes with Mrs Claus appearing satisfied with her work, before jokingly quipping: “You thought it was all him?”
Adjoa Andoh takes on the role of Mrs Claus in the Boots Christmas ad (Image: Boots )
It marks Adjoa's first Christmas advert and she is joined by beauty influences Soph and Will, who can both be seen helping Mrs Claus by testing out Boots beauty products.
Speaking about her experience filming the campaign Adjoa, said: “How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be a part of their festive campaign and play the vital and often under-valued role of Mrs. Claus, I was thrilled.
"The creative brilliantly shows how beauty can help us feel empowered and fabulous.
"It can lift your spirits in minutes. I like to keep things simple, but quality is important to me, and Boots can offer that to every shopper at every budget.”
The ad features numerous beauty products (Image: Boots )
Elsewhere, Pete Markey, Chief Marketing Officer at Boots said: “As the UK’s favourite beauty retailer, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special. This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.
“In the past 12 months – our 175th anniversary year - we have expanded our beauty offering even further by launching another 55 new beauty brands, including some of the biggest names in beauty such as Prada Beauty, Made by Mitchell and Supergoop! With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas.”
Boots' Christmas advert was released on 6 November and will air on ITV1 during the new series Until I Kill You at 9.30pm.
Invalid email
We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy
Influencers Soph and Will also feature in the advert (Image: Boots)
English (US) ·