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M&S Food: Dawn French stars in 2024 Christmas advert
Christmas is just around the corner and many big brands are beginning to release their highly anticipated festive adverts.
Leading the way is Marks and Spencer, with the retailer having released its first Christmas ad.
The clip focuses on M&S' festive food offerings and is one of six adverts due to be released over the coming weeks.
Actress Dawn French takes centre stage in the advert as she transforms into her fairy godmother alter-ego for the very first time.
Set to hit track Step Into Christmas by Elton John, viewers can expect to see Dawn sprinkling some festive cheer across Christmas gatherings, which feature some mouth-watering food options.
Dawn French stars in M&S Food's new Christmas advert (Image: M&S)
From M&S Food's slow-cooked turkey to the 'Best Ever Yule Log', the ad shows off some of the retailer's best creations for the festive season.
The clip sees a miniature fairy version of Dawn sprinkling magic across the BBC star's home, with the festivities then kicking off. A table filled with seasonal treats is seen, while in another scene Dawn transforms into a glamorous fairy godmother.
Speaking about starring in the M&S Food Christmas ad, Dawn said: "I’m absolutely thrilled to be fluttering back as Fairy this Christmas, and oh my wings, do we have a plot twist for you!
"Let’s just say, Fairy meeting Dawn herself was quite THE moment! Who knew we’d ever share the same screen? Magic really does happen!"
It marks the second time Dawn has starred in an advert for the brand (Image: M&S)
She also added: “I spent some time tasting this year’s unbelievably delicious Christmas food range from M&S… and can honestly tell you those hours might be my FAVOURITE moments from my whole year…
"As for making the ads… wait ‘til you see them. We had such a laugh, and they’re so lush! Not gonna lie… Fairy was a diva. Who knew fairies could bite?!”
Meanwhile, M&S Food Marketing Director Sharry Cramond commented: “Last year, our Fairy added something truly magical to Christmas, and this year, we’re thrilled to take it to the next level, with Dawn French herself joining the fun alongside her Fairy character!
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Dawn voices the Christmas Fairy again in the ad (Image: M&S )
"We’re always looking to push creative boundaries, and we believe this year’s campaign will leave our customers smiling and feeling super inspired.
"To top it off, we’re honoured to feature the incredible Katherine Jenkins, adding even more festive magic to our screens!”
Five further adverts will follow in the near future, each focusing on M&S' Christmas food offerings.
It's been revealed that one advert, due to be released on 17 December, will star classical singer Katherine Jenkins performing with a choir.
English (US) ·