Estate Protection and Brand Veteran Tina Xavie Launches New Firm (Exclusive)

Tina Xavie has departed CMG Worldwide and launched her own agency specializing in brand and icon management.

Based in Beverly Hills, the Xavia Agency’s roster of clients already includes the estates of musician Jerry Garcia, Hollywood heartthrob Tab Hunter and professional wrestler Ric Flair. Xavie counts more than a decade of experience in striking multi-million deals with Hollywood studios, ad agencies, production companies and global brands.

“I’m thrilled to bring a new vision to the industry,” said Xavie, whose title is founder and president. “Our approach ensures that we don’t just meet expectations — we exceed them.”

Allan Glaser, late husband of Tab Hunter, added, “Tina’s expertise and dedication make her the only person I trust to preserve Tab’s legacy.”

She has secured lucrative NIL (name, likeness and image) rights for historical figures featured in movies, TV shows and other media projects, including the Apollo 11 crew featured in the recent film Fly Me to the Moon. 

Xavie has also collaborated with global giants including Gucci, Apple TV and Revolve. Charn Premyodhin of Revolve added, “Tina’s contributions have been essential to our success, and we’re eager to see what comes next.”

Global LGBTQ+ activist Stuart Milk praised Xavie for her commitment to protecting legacies, especially within marginalized communities. “Tina’s work on preserving Harvey Milk’s legacy has been exceptional,” he said. (She worked with Milk’s estate while at CMG.)

Beyond her business ventures, Xavie has supported young women’s education through the Xavie Endowed Scholarship, valued at nearly $3 million.