If you've ever had that one perfume that you always go back to, no matter how many bottles you’ve got lying around, then you’re going to love Emporio Armani Diamonds. (if you don't already use it, that is). This fragrance is a real find—luxurious, elegant, and just plain gorgeous.
Plus, it also helps that Beyoncé herself fronted the campaign for Diamonds a decade ago– and still is synonymous with the Armani Diamonds name thanks to the iconic campaign imagery that made millions of millennial girls desperate to get their hands on a bottle.
Usually priced at £62 on Boots for a 50ml bottle, you can get it for £30 less today thanks to a flash Amazon deal, which brings the cost of a 50ml bottle down to £32.99.
Shaped like a diamond (because of course), it’s one of those bottles you almost don’t want to touch. A couple of spritzes, and you’ve got yourself a scent that lasts all day—honestly, a little goes a long way with this one. One reviewer nailed it when they said: “Beautiful bottle, only have to use a little to last all day.” Plus, with packaging that looks simple yet expensive, it’s one of those presents you’d be excited to give—or, let’s be honest, to keep for yourself.
So what does Armani Diamonds actually smell like? It’s a perfect mix of floral and fruity without being too overpowering. The first spray greets you with a burst of raspberry and lychee—fresh, but not too sweet—and then the floral notes of rose and lily of the valley start to peek through. One reviewer mentioned the floral and fruity vibes, joking that “maybe my nose is just 'shot' from the smell of different perfumes," but loved that out of all the perfumes his wife owns; this is one of his absolute favourites.
READ MORE: ‘My wife has many perfumes but I will always love this particular £14 scent on her most’
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Armani)What’s really special about Armani Diamonds is how versatile it is. You could wear this to the office, and then, without missing a beat, head straight out for the evening. “She wears it going to college, but she also wears it when she goes out, as it’s not too strong and it doesn’t fade within an hour,” said another happy gift-giver who bought it for her best friend. And let’s face it, what’s worse than spending money on a perfume that disappears before lunch? None of that nonsense here—this one sticks around.
It’s the kind of scent that works for just about any occasion. Whether it’s a present (for yourself or someone else), or if you’re like one guy who bought it for his wife, who could “open a stall” with her perfume collection, it’s always a hit. “She likes it and wears it quite a lot,” he says. And honestly, when people keep reaching for the same perfume from a pile of others, you know it’s a winner.
So, if you’re looking for a perfume that’s a bit of everyday luxury, Armani Diamonds is it. Smells great, lasts all day, and as one review summed it up, it’s “a bargain.”
While the vast majority of buyers are delighted with the price and the scent, a few note slightly less glowing reviews, with one penning: "Rather disappointed, it's not as persistent like Paco Rabanne."
If you're looking for other deals on fragrances, you could try The Fragrance Shop's own take on an advent calendar. It features 25 days of luxury fragrances worth over £300 for him and her. The calendar is priced at £120, but those who sign up to be My TFS members can get it even cheaper.
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