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Last Updated on January 28, 2025 by Don Braun Leave a Comment
Hailee Steinfeld, alongside Wanda Sykes, leads Novartis’ “Your Attention, Please” campaign, urging women to prioritize breast health through early screenings, debuting during Super Bowl LIX.
Hailee Steinfeld, the acclaimed actress and musician, has partnered with Novartis and breast cancer survivor Wanda Sykes to launch the “Your Attention, Please” campaign. This initiative aims to raise awareness about breast health and the importance of early detection, particularly through annual screenings. The campaign’s centerpiece is a Super Bowl LIX commercial, set to air on February 9, 2025, which encourages women to visit YourAttentionPlease.com to assess their breast cancer risk and schedule screenings.
Steinfeld, known for her advocacy in health and wellness, emphasized the personal impact of breast cancer on her life, stating, “We all play a role in encouraging women to prioritize their breast health.” The campaign also highlights the rising incidence of breast cancer among younger women and the disparities in late diagnoses, particularly among Black women.
Novartis, a global leader in breast cancer care, has collaborated with organizations like Susan G. Komen and TOUCH (The Black Breast Cancer Alliance) to amplify the campaign’s reach. The initiative not only promotes awareness but also advocates for legislative changes to ensure affordable access to breast imaging.
This campaign marks Novartis’ first Super Bowl ad, leveraging the massive audience to spark a nationwide conversation about breast health. With Steinfeld’s star power and Sykes’ personal story, the campaign is poised to make a significant impact.
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