How ‘reserved’ Victoria Beckham is sexier than ever in her ‘fitties’ – from packing on the PDAs to her skimpy outfits

SHE is the eternal style maven oozing 'girl power' at 50 and Victoria Beckham has certainly sailed into a new decade with an infectious confidence and flair.

From her Spice Girl days to becoming a top-tier fashion designer, Victoria who turned 50 in April is now embracing her sensual side like never before. 

And since reaching the milestone, her image has undergone a bold transformation - she’s now rocking "sexy glam and skimpy outfits" reminiscent of her Spice Girl era in a confident reinvention of her look. 

From wearing more revealing outfits, to packing on the PDA with her hubby David and even doing sexy shoots to flog her beauty brand, Victoria is certainly embracing her sexy side.

In a recent ad for her new fragrance 21:50 Rêverie, she's seen sprawling in the sand in a wet-look bodysuit.

Experts say that some savvy fashion choices and a fresh social media strategy - of being relaxed and letting fans into a more personal side of life - is why she and husband David, 49, are more popular than ever.

Brand Beckham is now estimated to be worth a staggering £455 million.

Celebrity publicist Joseph Hagan, director of Streamline PR, believes Victoria's own image overhaul in the sixth decade is key to her own - and the couple's - soaring popularity. 

He says: “Victoria Beckham’s transformation is a perfect example of how someone can embrace a new chapter of their life with confidence and style. 

“Gone are the days of the reserved, camera-ready poses. Victoria is now embracing a more playful and daring side. 

“Her wardrobe choices reflect this shift too, as she steps out in sexy, glamorous outfits that blend sophistication with boldness. 

“Entering her 50s, she’s completely reinvented her public persona which is genius when it comes to branding and being as successful as you possibly can be."

Silencing sceptics

Whilst reaching 50 might lay heavy on some, the same can't be said for this former Spice Girl who welcomes ageing with open arms.

Speaking to The Times, she said: "The thing with ageing is that it is what it is. I always remember Marc Jacobs saying to me when he turned 60 that it was better than the alternative of not turning 60.

"It’s good advice! But generally I feel good about things. I have better opportunities now than I did when I was younger."

The designer who once had to justify why she never “smiles in pictures,” now seems to be embracing life with more gusto than ever before. 

She once said: “I think I only stopped smiling when I got into fashion. [Laughs.] Fashion stole my smile! I’ve created this person. 

“And I’m not saying that’s not me, but I wouldn’t say that’s the whole me…. It’s an armour that goes up.”

More recently, it seems she is letting that armour slip.

The snaps she shares on her social media are distinctly fun and care free, especially when her hubby is in shot.

They're a couple who have silenced the sceptics - many speculated they'd never last - and despite some highly publicised ups and downs, the duo are celebrating 25 years of marriage this year.

In September 2008, Victoria launched her fashion label, and in 2019, she expanded her empire with a skincare and beauty line. 

While her fashion business has faced its share of challenges, the beauty segment is flourishing and rapidly evolving into a powerhouse. 

Despite a £3 million loss in the 2024 financial year, Victoria has invested millions into her fashion and beauty ventures, demonstrating her unwavering commitment to their success, as revealed in recently filed accounts.

There have been ongoing financial challenges but sales have soared, with revenues jumping 52 per cent to £89 million last year, up from £59 million in 2022, £41 million in 2021, and £36 million in 2020.

The company's success has been buoyed by popular new product lines, such as belts, which now make up over 20 per cent of online sales, and a new perfume collection.

She has even signed a huge deal with Netflix to produce a tell-all series about her fashion brand.

With the launch of her beauty business, we’ve seen a more fun side to Victoria who uploads tutorials to her 33 million Instagram followers. 

Joseph Hagan adds: “This reinvention highlights that age is just a number, and Victoria is leading the way by embracing her ‘fifties’ in style. 

“She’s using her platform to show that women in their 50s can feel confident, empowered, and sexy, with a sense of freedom that comes from being comfortable in their own skin.”

When it comes to the appeal of ‘sexy glam,’ there’s no denying it taps into something timeless. 

Joseph continues: “Glamour and sexiness are tied to confidence and self-expression, and we love sexy glam because it’s bold, empowering, and fun. 

“It allows us to envision a more confident and playful version of ourselves. 

“For celebrities, embracing this style can be a powerful way to signal a new chapter, just like Victoria Beckham is doing as she steps into her 50s.”

In the showbiz industry, it’s a well-known fact that "sex sells,” and Joseph believes that Victoria has certainly jumped onto this bandwagon. 

He says: “When stars want to revamp their image and show a more fun or daring side, they often choose revealing or bold outfits. It’s a way to grab attention and say, ‘I’m still here, and I’m enjoying life.’ 

“Victoria’s been doing this seamlessly, blending her chic style with a more playful, sexy edge. This isn’t just about having fun; it’s also strategic. 

“With her beauty range to promote, showing a more vibrant, fun side only helps reinforce her brand’s message of empowerment and self-expression.

“This technique is common among celebrities when they’re evolving or refreshing their public image.

“By opting for a sexier, more fun look, they signal energy, relevance, and confidence, capturing attention while reminding people that they’re still very much in the game.

“For Victoria, it’s been an incredibly effective approach as she enters her 50s with a renewed sense of style and a thriving beauty brand.”

Whether she’s sharing cheeky date nights with David or posting fun Instagram videos, Victoria is showing a new, more relatable side and it's clear that her journey is far from over. 

With a thriving beauty brand, a resilient fashion business, and a renewed sense of confidence, she’s proving that age is just a number and that reinvention is the key to staying relevant and empowered.