Living in London, I would say I'm pretty privileged when it comes to people watching. Luckily, it's one of my favourite hobbies (I should probably trade this in for some form of exercise) and I enjoy it (much more than I would a gym class). As a fashion editor, I constantly have to keep up with the lastest trends, and while I of course look to the seasonal catwalks for this, a lot of inspiration comes from street style I see in the big smoke.
I spend my weekends wandering around east London's Broadway Market, taking in all the outfits as I sip on my cappuccino. I often head to Coal Drop's Yard in King's Cross and I'm in central at least once a week to prep for shoots. So I manage to cover quite a lot of ground across London, spying on outfits as I go. And this is why I wanted to share the micro trends I've spotted in London that can actually make a big difference to your new year looks. Whether it's a scarf hood over your favourite coat, the addition of a print or even the simple swap of a button. These are the 5 trends I've already noticed around London, and will no doubt be seeing a lot more throughout 2025.
LONDON FASHION TRENDS SET TO DOMINATE IN 2025:
1. Animal Print Jackets
Style Notes: Leopard print has dominated the tail end of 2024, and for 2025, it's sticking around––along with all other animal-inspired prints––in the form of jackets. Making even a pair of trusty jeans feel new, invest in one of these jackets and you'll end up wearing it across all seasons.
Shop the Trend:
By Malene Birger
Rowani Lamb Leather Jacket
I've found Lucy's exact jacket––love, love, love!
Topshop
Faux Leather Snake Jacket With Center Front Zip in Yellow
This yellow snake print feels so fresh.
COS
The Funnel-Neck Shearling Coat
Yes to abstract cow print!
BARBOUR
+ Ganni Cotton Corduroy-Trimmed Leopard-Print Waxed-Organic Cotton Jacket
I've spotted the Ganni x Barbour 3.0 collab so many times in London recently.
RIXO ⋆
Tommie - Antelope Spot Black
Rixo has called this the "antelope spot" and I'm so into it.
ZARA
Animal Print Velvet Oversize Crop Blazer
And there's a matching skirt!
2. Hooded Scarfs
Style Notes: If you live in the UK, you'll know it's cold. So the weather often dictates what we can and can't wear––enter: scarf hoods. Triangle scarves and balaclavas have been key for a while, but this hybrid accessory is going to take over for 2025.
Shop the Trend:
Topshop
Saint Hooded Blanket Scarf in Cream
This can also be used to winter-proof your favourite jumper.
Prada
Double Wool Hooded Scarf
You'll wear this with every coat, forever.
This fuss-free version comes in so many colours.
Burberry
Check Cashmere Hooded Scarf in Snug | Burberry® Official
Add it to a trench coat for the full Burberry vibe.
COS
Padded Hybrid Hooded Scarf
This will keep you so so cosy.
3. Lunchbox Bags
Style Notes: Giant totes, suede styles and pencil case bags (thanks to Alaïa) have been the heroes of 2024. While these are sticking around, there's the new addition of the lunchbox bag (thanks to Miu Miu and Loewe). Rectangular, top-handle and sleek, they're the ladylike style that you'll no doubt spot on the streets of London on repeat from now on.
Shop the Trend:
Loewe
Amazona 28 Bag in Nappa Calfskin
Loewe always kickstarts a bag trend.
You can get a mini version to clip on––another micro trend for 2025.
The Row
Astra Leather Shoulder Bag
MANGO
Double-Handle Bowling Bag
This will go with everything you own.
Charles & Keith
Mini Daylla Tote Bag
This contrast style looks so much more expensive than it actually is.
Demellier
The Midi Montreal bag
A classic to love forever.
4. Brown Suede Boots
Style Notes: Chocolate brown everything has ruled 2024, and with mocha mousse being Pantone's colour of the year for 2025, brown isn't going anywhere. And neither is suede. Add the two together and you get brown suede boots that are taking over the capital.
Shop the Trend:
MANGO
Suede Leather Boot With Buckle Detail
No one will believe these are high street.
Massimo Dutti
Split Leather High-Heel Ankle Boots
This silhouette is just so chic.
MANOLO BLAHNIK
Bayhi 70 Buckle-Embellished Suede Knee Boots
The buckle detail––swoon.
These sold out, had a 2,000 person wait list and now they're finally back in stock in all sizes.
& Other Stories
Pointed-Toe Knee-High Boots
Big fan of a wearable heel height.
ZARA
Wide Leg Split Suede Ankle Boots
You'll be able to easily stuff your jeans into this wide pair.
5. Contrast Button Cardigans
Style Notes: It's niche, I know, but London people are always the best at finding mini trends––in this case, it's the contrast button. Editor-loved labels such as &Daughter and Kiltane has created cardis with white buttons, now ,the high street is following suit. It's a small detail that manages to elevate the humble knit we all know and love.
Shop the Trend:
&DAUGHTER
+ Net Sustain Ada Wool Cardigan
The &Daughter cardigans have been a favourite among fashion editors for a while.
Kiltane
Canonmills Cashmere Crewneck Cardigan
I've seen so many people wear this brand, and I'm a huge fan of its great quality knits.
&DAUGHTER
Ada Wool Cardigan
The green version of that &Daughter cardigan is too good not to share.
ASOS DESIGN
Compact Stitch Cardigan in Chocolate Brown
This comes in so many colours, but I love the choc brown.
One you'll take into spring, too.
Cotton:On
Cotton on Crew Neck Cardigan in Black
You'll wear this with so many outfits.
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