Iceland has announced it is stocking the highly anticipated new Prime flavour - Berry Freeze. The new addition will join the brand’s already highly popular line-up of Prime products.
The hugely popular drink first rolled out in UK stores in late 2022, and saw chaotic scenes as supermarkets faced queues of people and stock selling out within seconds. Demand has continued with Tesco, Morrisons, Aldi, Asda and Sainsbury’s also stocking the drink.
The new limited edition flavour is available in-store and online at Iceland and The Food Warehouse nationwide for £2. Packaged in a striking white-to-blue ombre bottle, capturing its "cool, refreshing taste", the new flavour joins the popular line-up of Prime drinks available at Iceland and The Food Warehouse.
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Iceland currently stocks a range of Prime’s well-loved drinks, including including the newly launched Barcelona Prime and Arsenal Prime, as well as popular flavours Cherry Freeze, Lemon Lime, Lemonade, Blue Raspberry, Strawberry Watermelon, Ice Pop and Tropical Punch.
Endorsed by Logan Paul and KSI, Berry Freeze is set to be a hit with fans, with shoppers encouraged to get their hands on it while they can. Alternatively, Iceland has been known to stock a range of Prime Energy drinks, which differs from Prime Hydration, which does not contain caffeine or sugar.
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Prime Hydration)Other supermarkets stock similar drinks too; Sainsbury's has Gatorade Cool Blue for £1.50, while Tesco stocks Lucozade Sport Orange for £1.50 or a four pack of Wowhydrate Orange Electrolyte & Vitamin Water for £4.50. Asda also has the Oshee Multifruit Flavour Isotonic Drink for £1.
You can shop the new Prime Hydration Berry Freeze online at Iceland and The Food Warehouse now. Alternatively, find your local store here.