I'm A Celebrity viewers noticed a telling detail about Dean McCullough during the latest episode of the reality show.
The campmates were tasked with riding the Fright Bus, but what caught the audience's attention was Dean's surprisingly calm demeanour during the challenge.
This was in stark contrast to his previous Bushtucker trials, where he had earned the public vote five times in a row and even shouted the infamous phrase "I'm a celebrity get me out of here" twice, reports OK!.
Fans took to social media to express their surprise, with one commenting: "Dean screaming the least? Is he ok?"
Another viewer pointed out the discrepancy between Dean's reactions during the Fright Bus challenge and the trials, saying: "Na the difference in Dean doing the fright bus compared to the trials is actually embarrassing! Just shows how much he's been overdramatic and playing on it for the camera time/attention!".
A third fan said that Dean's calmness during the Fright Bus challenge had reinforced their suspicions, writing: "Suddenly Dean has no fear.... cementing the suspicion of his dramatics being faker than that of a premier league footballer."
A viewer suggested that the actions were a tactic to win over viewers, commenting: "Oh Dean has just proved all our points he was doing it all to get the votes to do the trails to get the screen time."
After witnessing the campmates' ordeal on the Fright Bus, predictions are now swirling that Tulisa is likely to be chosen by the public for the upcoming Bushtucker trial, especially since Barry had to step in to help her clear off the creepy crawlies.
On the show I'm A Celebrity Unpacked, it was disclosed that Maura and Jane would be the ones to take on the next Bushtucker challenge. The forthcoming task has been ominously named the Fright at the end of the Tunnel.
I'm A Celebrity Get Me Out of Here! continues tomorrow at 9pm on ITV1 and ITVX