Kate Moss Morphs Into Daughter Lila Moss (Thanks to Photoshop) in the Balenciaga Bel Air Handbag Campaign

The relationship between Kate Moss and Demna at Balenciaga continues to grow stronger. The Balenciaga creative director (who renewed his contract with the fashion house founded by Cristobal Balenciaga last month) first tapped the Brit beauty as the face and embodiment of the iconic Le City handbag back in April, and once again for the second Le City campaign installment in July. Moss now appears in the Balenciaga Bel Air handbag campaign for 2024, and is reunited with photographer Mario Sorrenti. Against a sleek white backdrop, the modeling legend and current face of Saint Laurent clutches the black variation of the Bel Air Medium Carry All Bag in the sleek and minimalist campaign image.

Kate Moss for the Balenciaga Bel Air Handbag Campaign:

IMAGE | FACEBOOK/BALENCIAGA

Read below the reactions of theFashionSpot’s forum members:

“Buy a bag and get Photoshop. They did a bizarre job of making her look like Lila Moss!” exclaimed DK92.

“The bag is so ugly it almost distracts from the ridiculous Photoshop on Kate. Her arm would look fake even on Barbie,” VogueDisciple93 added.

“I have said it once I’ll say it again. Once your face is airbushed beyond recognition it’s time to say goodbye,” chimed in forum member svpernova.

Also quick to mention the use of post-production was Deleted Member 1957. “This amount of Photoshop should be criminal,” they declared in disgust.

MyNameIs shared: “I did a double take at the name after I saw the image because I thought it was her daughter.

“Why are they trying to make Kate Moss look like she’s 20?” asked GivenchyHomme. “If I were her I would be insulted!”

See more from the Balenciaga Bel Air Handbags campaign and join the conversation, here.