Kourtney Kardashian branded ‘shameless’ after ‘out of touch’ post on Kris Jenner’s birthday

KOURTNEY Kardashian is facing backlash after being branded "shameless" over an ill-timed birthday post on Kris Jenner's birthday.

Reality star Kourtney, 45, came under fire for gifting Simon Huck, 41, who co-founded her wellness brand Lemme, a cake bearing the words, "Lemme Eat Cake."

The PR guru posted an image of the sweet treat to his Instagram Story yesterday, writing: "Love you @kourtneykardash."

But it was also Kourtney's mother Kris' big day yesterday.

While the message was meant as a nod to the famous Marie Antoinette quote, “Let them eat cake," its timing - on the U.S. election day - riled up her fans.

The French queen was believed to have uttered the words upon learning that her starving subjects had no bread.

Her statement, emphasising cake - a luxury item more expensive than bread - has long symbolised a disconnect between the wealthy elite.

But, as millions of Americans voiced their concerns over rising costs, economic challenges and the daily struggle to afford basic needs, her post drew anger.

Critics quickly took to social media to label the gesture "out of touch", accusing Kourtney of poor timing.

Taking to a Reddit forum, one fumed: "Wow. Just a big f**k you to the rest of us. Can’t wait to see them fall."

Someone else added: "Oh the reference is definitely intentional. Beyond tasteless and gross. Fits them all perfectly."

A third raged: "Glad to know no matter how the election goes this family will still be grossly protected by their disgusting amount of wealth while the rest of us scramble to vote to save our livelihoods."

One more wrote: "i low key hate these people."

It comes after Kourtney and her band were blasted for its latest product: an "Ozempic-style" weight-loss supplement.

Ozempic is a weekly jab that contains a synthetic version of the GLP-1 hormone, which our bodies naturally release into the bloodstream after eating. 

When the man-made version of the hormone is injected, it slows digestion, dulls hunger pangs and helps shed body weight.

In recent years, a whole host of celebrities have admitted using the drug to slim down - most recently Lottie Moss, who suffered a violent seizure after taking too high a dose.

Lemme’s new supplement is named GLP-1 Daily - a direct reference to the Ozempic hormone.

It is designed to “reduce body weight, visceral fat, and hip and waist circumference”, according to the brand.

And while Lemme's new pill doesn’t contain any of the key ingredients that Ozempic does, it is being marketed as a natural replacement for the jab. 

The reality star hasn’t explicitly compared her product to Ozempic.

However, she did promote a WWD article on September 12 that discussed how she wants “in on the Ozempic boom”.

Rather than using synthetic GLP-1s like skinny jabs on the market, the Lemme pill aims to naturally increase levels of the hormone in the blood over time, using lemon and saffron extracts.

One email sent out by the brand on September 14 described it as “a GLP-1 solution without the side effects” that Ozempic gives. 

But fans were quick to criticise mum-of-four Kourtney, who has previously been outspoken about body positivity.

One fan commented on a Lemme Instagram post: "I never comment on this type of stuff, but Kourt… do better.

"Are you that hard up to openly make money off of the people that don’t see through this facade? I highly doubt it."

Another added: "This is the biggest facade and false marketing I’ve ever seen.

"These do not mimic GLP-1 medications as nothing oral can mimic it for weight loss.

"It will systemically be engulfed by enzymes in a few minutes. Do better, Kourtney."

A one-time purchase of the pills (which contains 30 servings) will set you back an eye-watering £69, while a monthly subscription of the supplement is discounted to £55.23.