Larry Lamb to 'pull pints' as he takes on new role behind the bar in rural boozer

Larry Lamb, the beloved British actor, is stepping behind the bar in a new role at The New Inn in Blagdon, Somerset. The pub has been temporarily renamed 'The Moo Inn' to reflect its unique new offering - serving organic milk on draught.

This innovative move follows recent research indicating that 82% of Brits are returning to cow's milk after experimenting with various alternatives.

The TV star will be opening Yeo Valley Organic's Moo Inn, which will be serving a limited-edition menu alongside milk, from 12-10:30pm every day between October 29th and November 3rd.

In collaboration with the dairy brand, he expressed his excitement saying: "Being a pub landlord is a familiar role for me, which is why I'm excited to be back behind the bar to officially open The Moo Inn.

"Except, instead of beer, I'm serving refreshing pints of milk, which taste as good as they look and we're inviting people to come down and try it for themselves."

According to a study by Yeo Valley Organic, 58% of people are now paying more attention to the origin and production process of their food (24%).

Two thirds are now consciously opting for minimally processed foods with high nutritional value (57%) and natural ingredients (56%), as these are now key priorities.

The data from OnePoll.com also revealed that 58% are re-evaluating their household budgets, choosing to invest in higher quality produce for home consumption instead of dining out.

Almost half (49%) confessed that saving money is the primary reason behind this shift, while 39% mentioned health benefits and 25% expressed a preference for home-cooked meals.

Sophie Gregory, an organic dairy farmer, said: "Much like a microbrewery, care and craftsmanship goes into producing our milk which we treat like an art form. The process begins with our cows' diet - they are free to graze as often as weather conditions allow on a nutrient-rich pasture that contains a diverse range of foliage."

"The milk we produce is free of chemicals and added sugars, so customers can be sure that what they are drinking is totally organic, and totally delicious too."

Each variety of organic milk will be served in 250ml measures, at optimum temperatures, in milk-friendly glasses for the "ultimate flavour experience". Paired with bespoke tasting notes as part of a 'Gastronomilk' tasting.

Options include a semi-skimmed golden milk, a classic chilled semi-skimmed, whole milk hot chocolate - and for those with a sweet tooth, double cream has also made the menu, paired with a roasted plum crumble.

The Moo Inn will also offer a unique Yeo Valley Milk Stout and a limited-edition menu featuring milk as the main ingredient in each dish to tantalise guests' taste buds.